With globalization and technology evolution, the whole world can be your client. But to communicate and address such a huge client base it is essential to adopt an effective marketing strategy.
So what are the strategies which you are going to take this year to communicate with your customers? Are you included video in your plan to connect with all your clients and prospects?
Video has the ability to enhance client communication and their engagement. The video is the perfect way to connect with customers and prospects — 70% of marketers say they get the best results using video contents.
Let’s have a look at the ten ways in which videos can be used to engage and interact with customers.
1. Video Calling with Apple FaceTime:
Apple has developed a video telephony product Apple’s FaceTime. FaceTime can be used from any iPad, iPod touch or Mac to call anyone else using any one of those devices. Currently few of the corporate like Salesforce.com have decided to use FaceTime as an intermediate tool for face to face customer support.
Arranging virtual meeting even across countries will get easier with FaceTime.
2. Case Study Video:
Engage your clients and promote your products by creating case study videos. Make a short video like the case study produced by Cadbury. This is the case study on how the Cadbury Joyville range has increased their CTR rate.
Case study video doesn’t mean a lengthy video with lots of boring texts. In fact, short videos with engaging graphics are more effective compare to a lengthy video.
3. Diary Style Video:
Diary style videos are a great idea for approaching clients. Diary style video of people or group of people talking to the camera is the ideal and insightful approach for explaining how your product can be used, answer a common support question or only giving an update on how your business is helping its customers.
4. Use Video in Email:
Videos are a worthy destination for email marketing campaign. The person to whom you are sending the mail may not know you, but that person would be curious to click on it. Videos can also be used for wishing your clients during the festive season.
As Facebook having the largest number of users, therefore the Facebook remains the second choice of the companies after YouTube to upload company videos
6. Showcase your Company’s Culture:
This is a unique idea for creating a video which will showcase company’s culture and promote the business without giving the viewers the feel that you are promoting your business.
7. Product Tours:
Product tours videos are an excellent way to tell your customers about your company’s product and service. If your product is web based, then it is easier to create a product support video that explains product’s feature. If it is properly done, product tours can be hugely influential.
8. Video Calls through Skype:
Skype offers video calling with many great features. Video calling through Skype can be done using desktop, laptop, iPhones and other compatible mobile phones, iPod Touches, and iPads. Group video calls can also be done with Skype. Another useful feature of Skype for business is screen sharing where you can share your desktop screen with your clients and colleges in other locations.
Qik actually is a mobile based live video sharing website and a two-way video conferencing application that allows users to live stream video from their cell phones to the Internet. Qik videos can be uploaded to Facebook, Twitter, YouTube and other video sharing platforms.
10. Video Outreach:
Outreach videos are used by companies to show something outside of everyday marketing. Awareness videos are the best way to represent a brand’s value.
The combat to figure out how to use the video for communicating with clients in compelling ways remind us Gary Vaynerchuk’s quotation,“if content is king, then context is God,” By knowing the ways of communicating your clients using videos, you can build up a strong foundation for the work we do. An excellent communication always makes the relationship between you and your client more stronger and collaborative.