So you have created an explainer video. But how to appropriate best out of your video? Do you think placing your video on the homepage is good enough for increasing your sales? There are various interesting ways of using an explainer video, and because of its ability to convey a complicated message in an engaging ways, there is no reason to limit its usage. There are numerous places where you can use explainer videos and get most out of it.
Here is few important uses of explainer video by which you can leverage the power of explainer video and boost all your marketing campaign.
1. Use in Company Conference:
Use your explainer video in a conference for introducing a new product to your consumers. When the guest comes by, just play the video. Or keep replaying the video on the television or jumbo screen.
2. Company Presentation:
When you are introducing your company, use video for representing your company and grab the attention of business partners, leader or investors. Due to its great power of integrating with client’s emotions and thoughts, it can also work perfectly to make a compelling elevator pitch.
3. Email Marketing Campaigns:
Animated explainer video and email work perfectly hand in hand. The open rate and click through rate of a mail automatically get increased if a video is used in the mail. And also by including video in the mail, your prospects are more likely to make a purchase than those who don’t.
4. Landing Page:
Using an explainer video in the landing page is similar to using explainer video on the home page. Just like the home page, placing your marketing video at the top of the landing page to reduce the bounce rate and increase the average visit time of the visitors by 2 minutes. Make sure that you have provided the CTA button while the video is played or immediately afterward.
5. Social Media:
The video is the most popular kind of share able content and works perfectly on social media platform. Video generates more engagement and interaction than any kind of textual post. You can post videos in the news feed and also run as an ad campaign in order to get more leads and gain more exposure.
Videos are very engaging in manner, it adds motion to your blog post and also conveys the message quickly, making the content more digestible. And by adding video to your blog, leads to enhance your page to rank better in the search engines organically. Use explainer video to introduce a new product, or to convey a complicated message in an appealing way.
7. Internal Training Purpose:
An explainer video is a great tool for training your team or can be used in any orientation session. The best way to use Explainer video is to share a new process and procedure that involves complex concepts, to provide general guidelines and to share the company policies with your staff.
8. Sales Pitches:
Because of the inherent property of explainer video in explaining information in a compelling way, an explainer video can act as an excellent sales person. Try to incorporate marketing video in the sales pitch and let the video speaks on your behalf. You will grab the attention of your prospects quickly as you go in depth about explaining your product and service.
9. App Store:
Many companies keep on developing apps for iOS to interacting with their audience on the go. The new iOS app store allows the developers to include a small quick 30 seconds video. Use this opportunity to give users a demo on how to use and navigate your app.
10. E-mail signature:
You can add an explainer video based on your business as an email signature and share it with everyone with whom you exchange email. This will help you to promote your business in a very natural and friendly way.
As you have seen, there are many different ways of using an explainer video. Be creative and think how you will use your explainer video to get most out of it. Contact us if you want to have your animated video that will increase viewers retention rates, explain your concept, and raise website conversion rates quickly. And also if you know any other usage of explainer videos, then share your ideas with us at firstname.lastname@example.org