Predicting the future is always a fascinating event and especially when it comes to digital marketing, which is constantly developing. With the emergence of new digital technologies, companies are obliged to evolve with it. Companies those who are failed to endorse those changes have tiny chance of survival. So it is vital to stay in the loop for every business and embrace new technology when they are available.
The question that usually strikes the mind of a marketer is what are the new digital marketing technologies on the way, and how this change in technology is going to impact businesses over the next decade? Let’s have a look at the ten emerging technologies that is going to revolutionize the digital landscape forever by 2027.
1. Video Marketing:
As content always remains the king, video contents will have a heavy impact in the digital marketing landscape. Videos are more engaging and visible to the audience. 89% of customers prefer to watch video content compare to text. And we will not be surprised if this 89% become cent percent in coming years with increased creativity!
Innovative videos have been driving awareness nowadays and simultaneously increasing its reach. Video has the capability of improving conversion rate in the areas of Brand consideration and purchase intent.
2. Mobile is the only browsing platform:
Mobile is gradually growing as the principal channel of marketing and also the only medium through which people like to view content. Mobile is now a standard element of every marketer’s framework. Digital marketing is steadily shifting its focus to mobile devices, but by 2026 advances in mobile technology will allow the marketers to market directly to the consumers with custom made and responsive content for mobile.
3. Contents need to be personalized:
Digital content will get improved time to time. As marketing contents need to be optimized for the mobile device, so if they are targeted towards the younger generation then the content needs a personal touch to make a real impact. Individual analytics and rise of small data helpful in adding more personal approach to marketing were contented will be created keeping in mind the needs of the consumer. Personalisation stems from understanding consumer behavior, and marketers will try to interact with customers through non-traditional channels as more personal data becomes available.
4. Native Advertisement:
Native advertisement will grow as Sponsored content by taking multiple ways in the coming years. The native advertising perpetuity from banner ads to social media, then to large micro sites along videos or articles.
This type of native advertisement will look similar to other advertising forms, except with few changes. In contrast to other advertorials, sponsored contents are linked-up more with brands. So with more involvement of brands, readers get to know more about the brand associated with those ads.
Studies predicted that popularity of Infographic, will gradually increase every year and hence it can surely have a good impact on digital marketing. Infographic is the visual content that transforms complex data into easy-to-understand visual depictions.
Why Infographic is in the top trend list?
- Infographic gives a better understanding of the concept.
- Well researched and inclusion of graphical representations like charts, pics, tables.
- Great linkable asset.
- Infographic increases the visiting time of audience.
6. Emergence of the Virtual Workplace:
As the internet redefine the concept of office, companies are increasingly turning away from standard office format and adopting virtual set up. The rise in mobile technology, cloud software and infinite availability of internet connection gives us round the clock access to the virtual workplace, even also if we are on the other side of the planet.
With the increasing inclination towards the virtual office, the demand for office space is declining. Digital marketing is already feeling the impact of the virtual work place. In the coming years, geographic proximity will no longer hold any significance, and employees can work from any part of the planet, encouraging a more diverse approach to the traditional marketing campaign.
7. The role of Artificial Intelligence in Digital Marketing:
Digital marketing functionalities mainly depend upon the online tools and technology to mechanize their task, thereby reducing the workforce and effort. Artificial Intelligence is getting popularized among the internet marketers in recent years which involves the intelligence of the machine.
Assimilation of AI with Big Data that handles a huge chunk of online data will be expected to provide more efficient analytic result on human behavior.
Apart from this, digital marketers can derive other benefits by artificial intelligence as a tool:
- Identifying the needs of potential customers
- Detailed analysis of marketing campaign
- Enhanced insight into accounts
- Accelerating the pace of daily task
8. The importance of Location based advertisement:
In the coming years, location based advertisement is going to play a vital role in advertising. By accessing location through social media, marketers can clearly identify their customer whom they can reach quickly. Then through social media networks, a marketer can provide deals and offers in real time by reaching the targeted audience.
The increase in the location-based advertisement will give marketers an opportunity to customize their ads and message based on the current location of their target audience.
9. SEO turns into UEO:
As of now, SEO is considered the most significant part of digital marketing. With the changing trends in digital marketing, the future of SEO will experience a reasonable change, as the marketers need to adjust their SEO strategy accordingly to keep them in the race.
Later in the coming years, SEO will convert into User Experience Optimization which will be a vital factor that will have its effect on your rank and the importance will grow till in future.
UEO will be based solely upon the user experience. Search engine calculates the user experience based on the bounce rate as a factor.
10. More channels mean more opportunity for promotion:
Social media not only integrated very well with the activities of our daily life, it is also the prime choice of the marketer to market their product. Many companies, whether big or small, have their social media account to interact with their followers.
Among the thousand social media sites, marketer can choose the site that matches with their business and suit their need. Digital marketing in 2020, is expected to be driven by the social media as it involves the building of communities, encourages participation and engagement
If we look into graph of digital marketing, then it started picking up momentum around a decade ago, and is probably at its highest point right now. We have guessed just the role of a digital marketer will look like in ten years from now. But we are very certain of at least one thing- it will look very different from how it looks today.
This list is not an exhaustive list. Keep your eyes open for those unpredictability changes that will go to modify the way of marketing over online.