We all know that explainer videos are done for a promotional purpose, and they are created to pitch for a product or service. So an animated explainer video seems very dull. Explainer video misses the excitement of a major Hollywood movies.
If you are holding this perception regarding an explainer video, then you are totally wrong. Particularly animated explainer videos are very effective in communicating essential information in a very short span of time. Because of this feature explainer videos are stapled into some of the big budget Hollywood movies. Maybe we all have seen those films, but we are unaware of the fact explainer videos were hidden in those movies. Don’t believe? Here is the list of some of the explainer videos which also contributed to the success of some of the biggest movies of the past decade.
Jurassic Park (1993) – Mr. DNA Sequence:
Do you remember the animated DNA filament explaining the incredibly technical details of gene splicing, cloning, and showing the existence of Dinosaurs at the Mesozoic era?
Mr. DNA was a crazy and uncanny cartoon character designed to explain Jurassic Park tourists, who are assumed to be a layman. Mr. DNA explaining to them, how Ingen recreated Dinosaur.
Mr. DNA was actually a DNA helix with an arm, leg and a face. This cartoon character was created exclusively for the movie only and never appeared in the Jurassic Park novels written by Michael Crichton.
Ocean’s 11 (2001) – The Plan:
Have you watched out the movie Ocean 11 released in 2011 and remembered the scene where the infamous all gather together to chock out the master plan for the very first time? George Clooney here explains how to execute a theft in a casino with an explainer video. Add with Clooney’s silk smooth voice on top of those images which he uses for explaining the plan. That was an excellent product explainer video. The CG animation let you grasp their whole plan of the heist.
Explainer video created with full of technical details, graphics, and the animation also very brilliant that makes robbing in a Las Vegas casino seems simple.
The Life Aquatic (2004) – Let Me Tell You About My Little Boat:
This explainer video explains various parts of a boat. This was a live action video, which was projected as a set and dressed like a partitioned animation. Each room showed allowing for a smooth transition, and the entire video was a perfect imitation of animation.
The scenes were beautifully compiled, with details, story and history of the boat, the crew and the company. It was a very nice video that builds up a rich backstory and sense of place for the entire film.
Harry Potter and Deathly Hallow (2010) – The Tale of the Three Brothers
The Tale of three Brothers was a fairy tale often told to the wizard kids. The animation based on this story remained a fascinating part of the entire Harry Potter movie. The style, tone and the message that it conveyed was extremely elegant.
This video was, basically a shadow puppet animation. The length of this animation is about 1.20 secs. And the animation very tactfully and nicely merged within the movie. The transition from the film to animation was done in a very fantastic way to explain a complicated history and the mystery of Deathly Hallows. The stylistic character designs of three main characters and death create a compelling narrative. This animated fable forces us to love this fantastic film series even more.
The characters live and breath in those explainer videos the plan they made, the boat they sail and the story which was narrated all these put some kind of sense in these movies.
Unlike real life, explainer videos are the source of an unlimited form of storytelling. Therefore, it can be used to tell stories larger than life. Explainer videos are the unmatched way to bring life to the stories based on complicated topics, but they are also a straightforward way to bring viewers into your world.