After Goggle, YouTube is the second largest search engine on the planet. YouTube is the highest traffic generator with almost limitless potential for a video. The site generates 92 million page views and 35 hours of video uploaded every minute.
Considering the downpour of video contents in YouTube, it is difficult for any video to get ranked. The apparent question is “How do you get people to watch YOUR video amidst the millions?”
And the answer to this question is “Video SEO.”
Here in this article, we will discuss how you can drive traffic to your YouTube video and the smart ways of doing video optimization for a better search result.
Let’s leap into the process of optimizing a video:
1. Play with Keywords – Use it in Description and Title:
Incorporate relevant keywords in the title and description of your video. A proper use of keywords helps a video to get higher ranking in search results and, it is also a medium through which viewers can reach up to your video. Optimization of the title of the video should be the first thing of doing SEO for YouTube.
Take advantage of Goggle’s search engine auto-complete feature. If you think people will search similar kind of video contents in search engines, then use the auto complete keyword of Goggle and from there, you will get suggestions on keywords based on the most searched queries which are close to your keyword.
Put your video title according to your keyword by taking advantage of the auto search feature.
2. Give Emphasis to the Video Description:
After choosing a title for your video, now it is time to write a brief description for your video in 2-3 lines. These description lines should be written along with your video content. By incorporating keywords in the first lines of the video description, the possibility of getting ranked higher increases. Here, you can also use the auto search feature for choosing the relevant keywords.
3. Naming your Video Matters a Lot:
After you’ve given a suitable title and filled the description box in YouTube, the next step will be to upload the video. Now, before uploading, the question here lies is: “Have you checked the file name of your video?” Make sure you name your video as your_keyword.mp4. Naming a video file with the focused keyword tells the search engine what your video is all about. The search engine cannot index the video content, as the file name tells search algorithm what your video is about.
4. Tagging and Keyword Research for YouTube Videos:
Tags are another important ranking factor for videos uploaded to YouTube. Here are few tips on what types of tags you should add in your video:
1. List specific tags created with your keywords.
2. List general tags. For example, if you are focusing on a keyword ‘Christmas’, then along with the main tag you can add tags like Winter, New Year, Festival etc.
3. Use long tail or phrase keywords as tags.
4. You can also include the misspelling of your main keyword.
5. Create a Strong Call to Action Button:
Usually viewers after watching your video click away from your video and, go see another video that has nothing to do with you or your brand. While someone watching your video at that time you are able to draw their attention. And this is the best time to add a call to action button and encourage them to come and see what else you have to offer.
But keep in mind that your call to action button should be relevant and useful for the viewers. An annotation that distracts a viewers attention or the annotation that only talks about the company, will largely be disregarded by the viewers.
Through video, optimization legitimizes your brand to reach million of people who are regular viewers of YouTube. By following these tricks, you can reach in front of the right people and use the branding power available on YouTube.
Wait, where’s your video?
So to create an attention grabbing high-quality explainer video with free online animation tools, not at all suitable option. Creating an incredible animation which focused on your business goals by yourself, is not an easy task. So you need to hire a professional video making company to get your explainer video created. Getting your video done by any professional animation agency may take time, and also it will cost you some bucks. But you can defiantly rip from their collective years of experience in everything from inception to the applying advanced animation techniques.
So before taking the final thoughts, think wisely, because if a video is not created in the proper way, then it can ruin the reputation of the business online. For getting an engaging video don’t waste your time in brainstorming for the free online tool, instead search the best agency that fits your company’s objectives.