So you have now decided to include video in your marketing strategy this year. One of the most difficult questions that you will confront is with whom you will go to work with for the video. Animation is the most effective medium of marketing your service or product online, with innumerable number of studios offering their creative service around the world.
On what basis you will review a video company? What questions will you ask yourself before choosing an animation company? Whether your decision will be based upon quotation or portfolio only. Choosing an animation company isn’t just about quality and how much they are quoting for their service, but it is all about finding the studio that fits service objectives. Here we have jotted down the tips that will guide you to evaluate the video production company:
1. What are the things that need to be taken care about first?
Whether you found the animation agency from an online search or someone referred you the agency? Whatever be the way of choosing an animation company you need to prepare your own checklist before contacting them.
Are their works look professional and smart?
Are their graphics, voice overs are original?
Do all their videos have a proper beginning and end? Are their transition smooth?
Check with whom they worked so far.
Compare their cost of creating an animation per minute with other companies in the marketplace.
2. Should they care about your company objectives?
Talk with them before you choose any agency. This will give you an insight within the first few minute that how much interest they have in knowing the nature of your business. Or they are considering it as just another lead and more concerned about how much you are paying. You need to make sure that the company you decide to work with is going to be passionate about the project and took an interest in understanding the purpose of creating the video.
3. What are their strengths?
Review, research their website to know about their usps. Also talk with the agencies to know how many professionals they have and work experience of their staffs.
Check up the client reviews in which customers talk about their professionalism and conduct which matters a lot for creating an engaging advertisement for your company.
4. Do they have good quality videos in their portfolio?
The best way to judge an animation studio production quality is to check their portfolio. The portfolio gives you a prior idea of what to expect from them and if their production matches your expectation or not. Also check, if they’ve worked with other organizations in your industry or not.
5. What are the process and steps involved in the creation of a video?
At first sight, a video production process may look like very complicated process. But the process actually not that much critical.
At Explainer Video Agency, our team of professionals handle all the grunt work. All you need to do is to share your ideas and provide your approval and your feedback along the way.
These are some of the guidelines for selecting an animation agency. By thinking over these parameters before choosing a video production company, you can save your time, money and frustration.