If you are a start-up company who wants to convey your message quickly and that too in an engaging way, then you need to revise your marketing strategy. And to do this smart work you can completely rely on explainer video. Explainer videos are short and simplified audiovisual content. And they are equally designed to explain your product, business or services to customers with exciting audiovisual content instead of trying to get your message across with boring text.
One of the main feature of explainer video lies in its power to convert. Recent, a study done on explainer video reveals that explainer video can pursue 65% to 85% visitors of a retail website to buy a product. Undoubtedly, explainer videos increase sales, leads and business that are struggling to create a foothold for them explainer video generates higher click-through rates, higher engagement rates, and higher conversion rate.
Keeping all these in consideration, it is important to choose a right partner to produce and also to have a clear vision why you need explainer videos. Below are the five questions that you should ask yourself that will help you to attain the goal which you are expecting your marketing video to achieve.
1. What mission do you want to accomplish with your video?
Ah yes, this is the most important million dollar question whose answer you should know.
What are you expecting from this video? For what purpose you want to create this video. Do you want to introduce your brand to people in the way that makes them love you? Do you want to demonstrate how new product works, so that your audience learns more about your process?
Once you are able to figure out what exactly you are expecting from your marketing or explainer video to do for you, then based on that you can script and produce your video that work towards helping you achieve your goal.
2. Who is going to be your audience?
The best way to convey your message to your target audience is to make sure that the content of the explainer video does an excellent job of conveying your message to your target audience. But before that you have to know:
Your audience first. Who are they? What does your audience like to watch? What appears interesting to them and motivates them to take action.
When you have a clear perception of exactly whom you want to reach with your message, you will do justice to your explainer video. If the video content is able to capture their interest and encourage them to engage with your video.
3. What is the message that you want to convey?
Now you know who are your audience, you need to figure out exactly what you want to say them.
What is the one thing that you’d like them to share with their friends after watching your explainer video? But keep in mind, the message should be short, sweet and concise. The clearer your message, the more memorable it will be.
4. What action are you expecting your visitors to take?
What is the purpose of creating this explainer video? Are you creating the videos only to show it to your audience or your objective is to promote your product through this video? Obviously, the purpose behind creating a marketing video is to raise the visibility of your product, then add a ‘call to action’ button to provide the opportunity to learn more about your product. When they click on that annotation button provided at the end of that video, they are directed towards the sales page for that product they just learned about.
And if your objective is to increase traffic to your website, then your call to action should encourage the audience to visit your site. Your call to action may prompt them to email you, download an ebook or newsletter or fill out the contact form on your website. All these activities lead to convert your audience into your customers.
5. How will you measure success?
You know now what you want your video to accomplish.You are also aware of who are your audience and what message you want to transmit to them. And you also know what they will do or how they will react once they have finished watching the video.
But are you sure your video will achieve all these?
Simple, define what type of activity you want to measure and set up a system to track that accordingly.
For example, if you want to increase traffic to your site then rely on YouTube and Google Analytic to track how many visitors the video sends to your site and what percentage of those visitors make a purchase.
By tracking and analyzing the results, you conclude what works and what doesn’t for your customer. This will help you to build your experience and create even better explainer videos in the future.
These are the simple yet important questions to ask yourself and your team before you produce an explainer video. Having a clear vision of these answer will help to choose the right production company which will create an engaging and efficient explainer video that will convey your company’s message across to your current customers and attracts new ones.