It’s amazing how fast things change. The year 2016 has seen the importance of videos emphasized by the changes across every prime social networks- Facebook, Twitter, Instagram etc. Videos have become a lucrative and a powerful tool for those businesses looking to communicate effectively with their target audience. In fact, viewers get more engaged with interactive contents than static contents. Interactive contents like animated video, infographic video are all proven very effective medium for communicating with targeted clients.
Let’s discuss the reasons why people engage more with videos. What is going in the person’s head when he/she is watching a video?
Below we share five scientific reasons why videos are the best way to connect with your audience. Let’s jump in:
1. Long term memory can retain visual contents for a long time:
Studies have proven that visual contents get stored in our long term memory. As short term memory has lesser space, it is well established that long term memory can store a massive amount of items. This makes a video content work better when the customers are about taking their final decision. There are a lot of ways to stand out, but corporate videos always perform better than simple plain text.
2. Visual content transmits message faster:
According to a research done by Visual Teaching Alliance, 90 % content sent to our brain are visual. And visuals are processed 60,000 times faster in the brain than text.
These above facts confirm that human brains process visual information more efficiently than text. This is also a reason why we often find our self in reading the same sentence numerous times or re-reading a chapter from the beginning and realizing we could not comprehend what we have read.
3. Visuals improves the learning capability:
Visuals are also known to improve the learning capacity of a person by 400 percent. Also, an audiovisual content stimulates a learner’s imaginary ability, hence enabling, the users to process the information faster.
4. Users get emotionally attached:
Visuals cause a faster reaction than words. Let’s not forget, fast reaction times can process big rewards. Audiovisual contents help users to get emotionally attached to the brands. Visual memory is stored in the medial temporal lobe of the brain, the same place where emotions are processed. And then the visual inputs and emotional response quickly linked, and together they two form memories.
5. Visuals motivate learners:
Around 40 % of learners and readers feel visuals content are more engaging than text alone. By seeing an audiovisual content, they can recreate and visualize the whole thing in their mind. E-learning professionals benefited from audiovisual contents by telling stories in their courses, through enticing images and compelling videos.
Based on the above discussion, it is evident that video needs to be an important part of your marketing campaign. Videos should not be used only on homepages, but also on social media pages and other pages of websites. So, if you are indecisive about your marketing strategy and don’t have any clear idea on what will be your marketing strategy in the approaching days, then now this is the time to experiment with some videos for your business. Get updated! Go forth and share interesting visual contents for your potential customers. Contact ExplainerVideoAgency.com and see the difference!