The physiology behind why some videos go viral has been researched many times. What makes a video go viral?Is it is content or presentation?
The last time when you shared a video link in social media, whether these questions erupted in your mind. You probably have gone through many incidents and stories on that day, but what made that one worth sharing?
Philosopher and psychologist tried to find out answers to these questions since the millennium. A philosopher like Aristotle suggested that strong ideas shared three traits: they must be credible, elicit emotion, and make sense. Recently marketers and psychologists have tried to find out why certain videos get immense popularity on the internet compared to other videos.
Making a piece of content go viral is not an easy task. It is like winning an internet version of the lottery. A highly shareable content gives a lift to business, leading to attract new audience to the site and increasing conversions. Creating a viral video, however, is far from easy. Before embarking on video production, a video creator must know what makes a video go viral.
Researching the resource at our disposal, we able to draw some of the factors that can make a video go viral. Let’s get started:
1. Follow the current trend:
If you want your video to be viral, then producing a video based upon tending subjects is crucial for making a video go viral. If your video relates to what is happening in the world, or at least in a particular region in the world, then there remains a chance that your content will be viewed and shared by those already interested in the topic. This can be anything from a current event, movies, political issues or a pop culture topic dominating the news.
2. Character plays a big role:
Who is featured in your video and what is that person doing?
If a video based upon a famous personality is more likely to spread because of, the fame with which the figure is associated with. It will be like a wildfire, that can attract millions and millions of views overnight.
Their are range of such videos available on internet.We picked a recent one based upon Mark Zuckerberg speech at Harvard’s 366th Commencement.
Videos of famous personality always go viral. If a video contains some controversial issues, then it will become the much-awaited video online. Such as videos on famous personality like Donald Trump. The majority of the internet people like to watch con traverses related with famous personalities.
3. Quality over Quantity:
Quality and quantity both matters, but the quality video doesn’t mean creating an expensive video.
What distinguishes a successful YouTube channel from a normal one is that the video creator keeps uploading video regularly, which keeps their audience engaged and active.
Your focus should be on how to keep your audience engaged with your videos. And when you are producing a video concentrate on the quality of the video, rather than its production value. It is ok if you don’t use the latest technology, even some of the favorite videos on YouTube has been filmed with the personal mobile camera.
4. Content is the King:
Content is the main component of your video that can influence a video’s viral quality. Videos get viral because of the quality and nature of its content; content should be based on interesting facts.
However, sometimes videos instead of providing information based on cheesy jokes or funny fails, that are so incredibly dumb, they force out the laugh from the viewers.
The point is, whatever be the content it should arouse interest among the viewers. And there should be a reason in the video to watch it and share it with their friends.
5. Place of Origin:
A video which is originated from Snap chat and by sharing video link find its way to YouTube or other video hosting site lose its significance. By the time people see that particular video on YouTube the hype loses out by then because few audiences already saw the video and also the video loses its relevance with time.
For a company the first impression and original intended audience matters. If the first few audience of your video doesn’t think it’s worth their time or the effort to share it among their social group, that will lead to the downfall of your video. Even if later in some other social media the video receives tons of views from the viewers who are not the intended audience, then the video becomes viral but not necessarily a successful one.
Infusing virality in a video is good for awareness, especially when it’s a commercial or promotional video. Creating a viral video is not that easy — if it was, every video should have gain popularity easily. Research on empirical data shows that only a handful of promotional videos get widely recognized by the Internet.
These set of advice help you to improve your content’s shareability and quality, which will boost up your viral success.