Crafting a promotional video with strong video content for your business is a good way to convey your message to your target prospects and engage your clients with the video content. Brands that are larger than life, invest huge money on producing videos that are very effective marketing tool if done well. However, more often the videos which are used for start-ups and small businesses are done so poorly that they often end up doing more harm than bringing any positive result to themselves.
In the eyes of clients, a properly done video is the reflection of your brand. So it is a prerequisite to know the mistakes that are commonly found in video marketing – and also the tips on how to avoid them.
Promotional Video Mistakes to Avoid:
1. Trying to say Everything in a Single Video:
The video provides very short time to convey your story or business propositions. Many people make their video overcrowded with so many visuals and texts, but for viewers, this makes the final product unfocused and confusing. Videos are often big and expensive compared to any other promotional medium and you always want to get most out of your investment. But trying to include too many things in a single video makes the video clutter and the viewers end up with the poor viewing experience.
2. Focussing too Much on Information Kills the Essence of a Video:
A video is the great way to introduce your brand to the viewers. Some people mistakenly treat a video like a brochure, and they try to provide the in-depth descriptive profile of their entire business. But this is not the right way. The problem it creates the misunderstanding of the medium and the role video plays in marketing. Video job is not only to educate and inform, but its primary purpose is to initiate a personal connection and start the conversation. The video is not the correct medium for providing in-depth information, facts, and statistics.
Video content should be such with which viewers can relate and remember even after watching it long back. It is the emotional connection that your video makes with the viewers that often determines whether they will continue to interact with your brand or not. So provide these finer details in your website or leave this to display in the glossy pamphlets.
3. Expecting to Get an Instant Result:
Through video marketing, if you are expecting to get the immediate effect. then you are certainly making a mistake. We all know “Rome wasn’t built in a day.” This is the same mantra follows for video marketing. Very rarely a video becomes viral. And even if any video becomes viral then it is due to its social media presence.
A successful video marketing strategy requires consistency, dedication, and patience.
4. Forgetting to Add “Call to Action”:
Subscribe Us, Like us, Follow us.”
Did your video end with this type of messages that seeks viewers’ involvement? If you don’t include a call to action and leave your viewers to lurch, they’ll be unsure of the next step to take – and by not having a call to action you may miss a valuable lead, sale or click.
So how to fix this problem! Feature a clear and prominent call to action button in your video that makes clear what the viewers need do after they finished watching the video.
5. Bad Script:
The script plays a significant role in making a movie or video successful. Remember, when is the last time you saw a movie and asked yourself “Who wrote this?” The worst story line can ruin the entire video. Follow the rule of thumb that the marketer and the producers have been trying to tell us for years and start with a good script. A good script always needed, irrespective of whether it is a 2-hour movie or a 2-minute explainer video.
6. Choosing the Wrong Partner or Producer:
Your viewers and potential customers are very subjective. Your video content should address specifically the pain point of your prospective clients. Anyone even by using a smartphone can create a marketing video, but is that how you want people to see your brand? And on the other hand, if you hire any agency for this then go through their website, check their portfolio and also find out with whom they are working so far. Ask a lot of questions to get the answers you need before hiring them. Also make sure before finishing an agency, if your video partner can produce something that reflects the quality of your company — or part ways.
While video production is not a tough task, there are plenty of video editing software available online. But the end result from the online software not be so appealing. Animation requires creative skills that are unique, and that will get your message across in an attractive and dynamic way.
Perhaps the best solution for this is to contact an active video company which understands your business and let them do it for you. Our team at ExplainerVideoAgency.com spends all of their time and effort in producing high-quality animation for businesses.
Remember the first impression is the last impression, and you get the opportunity one time only to make a great first impression!