If you are a businessman, you definitely know what explainer videos are, and if you do, then you surely understand how significant they are for a business. Afterall explainer videos are those that help you spread your business objectives and message to the masses. They are the solution given by business experts when a company is not able to create or increase their reach.
But wait! Is your explainer video working the way it should be? Is it giving you the desired output? I assume that you are reading this article because it isn’t. Worried about people not owning you up despite your products or services being very useful? Don’t worry. The only thing that went wrong is your explainer video. Today we shall talk about the factors that make an explainer video ineffective. Without wasting any more time, let’s start:
Bad quality videos are a curse. Many companies what they do is save some money by compromising with the quality of the videos. What they don’t understand is that in order to save some money, for the time being, they are risking themselves of suffering losses in the near future. So if you are one of these people, then do not compromise on quality. If you do, your explainer video is really of no use.
You may have thought about the best of ideas and discussed these with your team. But it’s the script that transfers the idea from the mind on to the paper. So you need to have a script that totally justifies your idea. The script decides how the explainer video will be made. So if you think that you can make the script in a hurry without focusing much on it, then you are catching the wrong train, my friend.
Showing what’s already done
Copying clips from old videos or giving sounds that have been already used in highly popular videos is a very common practice. Not only does it saves time, but also cuts down pricing. But in order to gain time and money, many companies forget that explainer videos are very much more than what a layman thinks it is. Their function is much more than just explaining the products of the company. They stand for the company and show us how to perceive that brand. So obviously, if you copy and paste, you will be perceived as a company which is just like other ones, and a company that has no USP of its own.
This is a problem faced by almost all the organizations. According to recent researches, it has been found that people can only concentrate on a visual for 2 minutes. Any video which has a duration of more than 2 minutes risks itself of losing audience attention. But how to include all relevant details in 2 minutes? Just focus on the key points and be objective.
You may create the best of explainer videos but what’s the use if people aren’t seeing them? Most companies after creating a video do not take the pain of sharing these videos and pinning it on their homepages. This is hazardous for the video. If people do not watch these videos, obviously your objectives won’t be fulfilled.
While it’s understandable that you want to communicate each and every objective of your business and your USP to your target audience, but you need to understand that too much of information and jargons can make your video ‘boring, ’ and that’s not something your video should be called. So just highlight the key points, give an overview and try to make the video as much interactive as possible.
When you sit for dinner, how will it feel if you are served desserts at the first place and then the main course? Unrealistic right? First, you are given an appetizer, then the main course, and finally, you end with desserts. This is the format of a complete dinner. The same is applicable in the case of videos. Even a video has a form which needs to be followed in order for it to succeed. First, create a problem. Then introduce your product. Next, is showing the audience how your product is going to help them fix that problem. Lastly, end with a call-to-action.
Lack of creativity
Creativity is a factor that differentiates a ‘normal’ video and an ‘excellent’ one! Often overlooked, even a pinch of creativity can bring in those busy eyes concentrating your videos. Creativity can be of any sort. You can tell a story. Or can use eye-catching graphics and animation or making the video from a different angle or perspective.
Now I hope you have got an idea about the factors that destroy an explainer video. Keep these in mind before you start making one. Also, one thing you need to know is that your company standards and the level of your videos should match. You should not be perceived in a different way by your target audience. Research well and then create the videos. Wishing you success for your explainer video in advance!