With all the global players exploring India as a talent pool for the animation talent, the use of animation and VFX has been on the rise in today’s entertainment industry. Indian animators and agencies since a long time, have partnered with some big names in animation like Walt Disney Animation Studios, DreamWorks Animation etc. Few Indian-based animation companies are constantly outsourcing animation works and reaping the surging demands for visual effects, which has lent them the confidence to venture out on their own.
Whether in films or advertisements, animations are used everywhere. Animation has the capability to catch the minds of young and adults alike, as they are more entertaining and engaging.
Indian animators have already lent their touch to some of the Hollywood box office biggies like Frozen, Zootapia and Tangled. According to an FICCI-KPMG report, in 2015, the Indian Animation industry generated revenues of Rs.51.1 billion, marking a growth rate of 13.8 percent, and is expected almost to double in size by 2020. In India, there are more than 300 animation producing agencies mainly based in Hyderabad and Mumbai. And also, 40 visual effects and 85 game development studios with over 15,000 professionals working in them. They not only cater to the movies, but also contribute in making advertisements.
Indian animators have also contributed their talent and have created crowd scenes for George R. R Martin’s Emmy award winning TV drama series – Game of Thrones. Also, the visual effects for films like Disney’s “Maleficent” (2014), DreamWork’s “How to Train Your Dragon” (2010) were done by Indian artists. Indian animators contribution towards the Hollywood animation industry has always remained a secret.
“Over the last decade, the industry has seen the entry of many global studios who have tapped into India’s talent pool,” said a US-based animator Avneet Kaur, who lent her creative touch in Hollywood entertainers like “Zootopia,””Frozen” and “Tangled.” As these global players are outsourcing and also collaborating with the local animation agencies as well as to the companies, to produce animated movies for which Indian animated industry has seen the unprecedented growth rate in the recent years.
If we look back to the history of Indian animation, it is as old as the Indian movie industry. In 1957, India created the first animated film “The Banyan Deer” by taking assists from Disney.
Later a Japanese filmmaker Sako & Ram Mohan, created another epic animated movie “Ramayana- The Legend of Prince Rama” which received outstanding reviews abroad but failed to gain any fame in its own country.
The Indian animation industry has grown by leaps and bound over the past decades. Its effort in creating animated movies perhaps failed to draw people’s attention initially, but later in the year 2008, films like Roadside Romeo, O My Friend Ganesha, Dashavatar & Hanuman became box office hits and were also watched by many people.
Arjun: The Warrior Prince was released both in US and India in 2012. The film receives appreciation for its sheer quality and brilliance of animation. And at last this article can’t be completed without mentioning the success story of energetic, dhoti-clad boy from the village of Dholakpur, “Chhota Bheem.” Tele series and movies based on Chhota Bheem remained India’s biggest animated success ever.
The size of the animation industry, VFX, and post production companies has grown tremendously over the past few years. As Hollywood collaborating with the Indian production houses, outsourcing of animation and technical work to the world helped India to gain the required expertise and understanding how to go in a more professional manner. Currently, the VFX industry is estimated to be of Rs 43.5 billion industry and will get a significant increase by 2020 and is estimated to grow up to Rs 87.1 billion. It is expected that Indian multimedia industry will continue to grow and hope to move forward with gleaming hope.
No one can accurately predict the future, but these above stats will give you a head start on the competition when it comes to animation in 2017. Inevitably animation will still be as prominent as ever let it be movies, advertisements, promotions etc. So what’s holding you back? Where’s your animation? Contact our team for some quality animations. With a team of experienced designing professionals, we commit in delivering the best possible videos. Because we are not only good, but awesome at it. Just take a look at our portfolio, and you’ll understand why.