We are not robots. Are we? We are human beings. And human beings make mistakes. How many times have you heard from your elders that you need to make a mistake in order to learn? I am sure many times. But standing in 2017, I am not quite sure whether that statement is still valid. Making a mistake can prove to be costly if you are a content writer and things turn worse when you write contents for the web. Other Content Writers are racing against you. They are waiting for that one mistake of yours and are ready to sideline you. So can you afford to make mistakes today? A big ‘no.’ Out of the million, we have picked up the most common mistakes content writers make. Are you also one of them? Check for yourself.
Yes, you got a new project.Undoubtedly that’s a great news, but to receive such great news in the future, you need to plan. Rushing your hands on the keyboard without using your gray matter will only waste your efforts and energy. On top of that, the content will be of no use. So plan. Plan what you want out of the content and who are your target readers.
Quantity > Quality.
The debate between quality and quantity may go on until human existence ends, but get one thing clear. People will read short and crisp useful information over long and trashy essays! Do not make quantity your first priority. Think about the quality of the content first.
Not being versatile enough.
You are a blog writer who likes to follow the conventional ‘inverted pyramid’ structure while writing content. No harm in that. But how will you feel if you are given the same pastry as a dessert continuously for 7 to 8 days? It might be tasty, but one fine day you will get bored and eventually you will stop liking it. It’s the same in case of Content. Today when Infographics, Videos, slide decks have become a sensation. Include those in your content and see how the readership increases.
Not thinking about Search Engine Optimization (SEO).
You have written brilliantly. Your content carries loads of relevant information. But what’s the use if your content doesn’t even appear on the first 2 or 3 pages of search engines? Find out the phrases that users most commonly search to reach your website, and build content around those long-tail keywords. Another way is to check what are the most frequently asked questions on your website or social media page and answer those questions in your content. These contribute to the SEO.
I am sure you have heard that finding the right balance is required. It’s the same case for contents. Most of the content writers are writing either too often, or they are writing after very long intervals. Both are unacceptable. If you are writing too often, people may get irritated and tag your contents in the list of disturbances. On the other hand, if you are writing, say after a gap of 4 to 5 days, people may stop checking your contents and may ignore them as well. So write regularly, but keep a limit.
The last thing you would want as a content writer is to lose your target readers due to typos and silly mistakes. Make sure you thoroughly go through your contents after writing them. Check for typos if any. After all prevention is much better than cure.
Check your style of Writing.
Very often it is seen that contents are classified as “too friendly,” “too professional” or “too technical.” Why is that? Simple. Your writing tone and style doesn’t match to that of your target readers. To avoid this, you must attain clarity as to who is your target audience. After you have done so, choose your writing style and tone.
It’s always about direct sales.
One of the biggest blunders content writers make. Using the reader’s reading time as a scope to directly sell products can prove lethal for your business. It can work in the opposite ways and reduce sales. Why not create a problem in the content and show them how your product or service can provide a solution to it? This tricks works and also boosts sales. Try it!
Suffocating the texts.
For what reason do you want to save the space for? It’s not that you have limited resources and you need to keep spaces. Most content writers seem to overlap one word above other in a tight space. Let your words breathe. Make use of paragraphs. Human psychology has it that people will avoid contents that are tightly bound to one another. Use spaces, use paragraphs.
While these were just the most common mistakes, content writers make. There remain many other such tiny errors. Keep in mind the points mentioned above, and I am sure, your content will pass with flying colors. It will help you generate good sales and also enhance your brand’s reputation.