Today, having an explainer video for any company is equally essential like having a website. Every business should have an explainer video to define their business and help customers understand its unique value proposition.
Explainer videos are the perfect promotional medium for your business. Although, you already know the usp of an explainer video, but convincing your boss for incorporating an explainer video in the marketing strategy is not an easy job. You will confront with unexpected push backs when suggesting video to your boss. It is hard to convince a person who is totally unaware about the incredible usability of an explainer video. Well, here we are sharing some advice on convincing the boss to take your side and avail the astounding benefits of explainer videos.
1. Give him Insight on the Benefits of Explainer Video:
An explainer video is the perfect marketing tool every time. Having an explainer video increases the website’s visit time by 2 %, and for this, ranking in search engines get increased automatically.
That’s way marketers claim that video marketing brings the best ROI (Return On Investment) for businesses. Marketers know that every single penny spent on making a video is worthy and bring greater results midway and long term.
2. People Engage More with Video:
Video increases 100% more engagement than any other posts. Having a video in a home page can drive more traffic to a site and that can in reverse ultimately increase the leads to higher revenues. An explainer video engages with the customer immediately. While customers may be disinterested in a great deal of unpointed text, animated video enthralls more with the viewers.
3. Explainer Video also Helps your Site to Rank Better in Search Engine:
According to Search Engine Watch, Google and other search engines give preference to sites having interactive content on their home pages. For this reason, they give a higher ranking to video content than other forms of Web content to make sure that searches consistently display mixed search results. Video marketing campaigns can be used as an active component for SEO.
4. Explainer Video is the Fastest Growing Segment in Online Advertising:
More and more people have resorted to using video as one of the most popular forms of advertising. YouTube is the second largest search engine after Google. By 2018, videos will account for 79% of consumer internet traffic. And it is very hard for any business to ignore this huge market of audio-visual medium.
5. Explainer Video Work Excellent in Social Media:
Social media demand engaging and shareable contents. Producing shareable content is vital if you want your brand to be engaged in social media. People love to watch funny, engaging images or interesting videos in social media. According to a digital marketing company, a recent research report indicates three reasons for why video is a good fit for social media. People like watching video online, people tend to share things they like and creating shareable content differentiates you from your competitors. The chance of getting referral increases if the website has an embedded video.
Hopefully, discussing these benefits of explainer videos with your boss, helps to overcome the most common objections which obstruct him to incorporate an explainer video on a website. If you have the question in this regard, then visit Explainer Video Agency for greater video marketing and for getting videos and advice on explainer videos. So contact ExplainerVideoAgency.com. Because the reason is plain and simple- we are not just good at it, but actually awesome! See it, to believe it!