The approach of doing marketing has diversified a ton in the last decade. Marketers have recognized the power of social media in developing a successful marketing campaign.The emergence of social media has also resulted in a massive shift in content marketing.The best and innovative add campaigns get capitalized more on the content to make the campaign shareable in social media.
The past year 2016, marketing campaigns were relayed on experiments, embraced cause marketing, collaborative marketing, live video, data and consumer insights.Below we have listed down some of the best marketing campaigns. Although some of these campaigns were created by well-known brands and agencies in the world, they receive massive success not because they spent an enormous amount on those campaigns, but because they understood the fundamental truth about social media users.
1. Dove Campaign – #MyBeautyMySay:
Dove’s ability to sense the inner beauty of women leads them to launch their first iconic marketing effort, “Dove Campaign for Real Beauty.” Since then they are synonymous with its beauty campaigns.
Dove is one of those brands that relates more to their objective and mission, then selling their products.
Through these campaign Dove able to create a community of women who share their personal stories and encourage one another to feel good about what they have.
The Dove latest campaign has been watched by 13 million people and 6 thousand people around the world like this video.
2. Ariel India-#ShareTheLoad:
The FMGC conglomerate P&G tried to reach the Indian upper middle class with their product Ariel. Earlier the company sought to reach to those people who are ready to pay a premium price for fragrance and color preservation.
But this time, Ariel campaign #ShareTheLoad, instead of stressing more on its product tried to highlight a part of daily life activities of Indian women that are changing with time and is progressive in a society which takes them for granted. Ariel is a fairly known product, so this campaign helps it to stand out from its closest competitors. Its immense popularity forced many to think that they should #ShareTheLoad.
3. CocaCola -#Taste the Feeling:
Taste the Feeling was Coca Cola’s first global ad campaign in last seven years that marks a significant change in their brand’s marketing strategy.
At the beginning of the year 2016, all Coke Trademark united by the campaign “Taste the Feeling.” The campaign celebrates the idea that drinking any kind of Coke product will make every moment meaningful.
Four ad agencies created this campaign, it includes 100 images shot by noted fashion photographer Guy Aroch and Nacho Ricci and includes music by Swedish producer Avicii.
4. Google Maps-#LookBeforeYouLeave:
Most of the Google products are becoming an integral part of people’s life. Just like Google map is a life saver in many occasion. A country like India where day dreaming replaced by the ordeal of traffic jam, in those situations Google Map can be considered as a stellar product, and there is dire need of more education around it. Google Map made people lives independently.
Google campaign # LookBefore YouLeave gives impression of a situation that brings India to a halt and product like Google Map can come handy urging and encouraging people to check traffic in Google Map before they leave their home for anywhere important.
All of these add campaigns are such that they will force you to change the way you are looking at your life, they will make you feel like a part of something good. All humans have a desire to be included and make a difference.
The Lesson that Marketers can Master from these Rewarding Ad Campaigns:
1. Ignore traditional marketing strategy. Instead, adopt an unconventional way and make your ad campaign memorable.
2. Make your ad campaign in such a way that the audience feels like they are part of your campaign.
3. Know your audience and cater ads to their interests.
4. Infuse humor in your campaign.
5. Take risk.
6. Play to people’s emotions.
7. Distinguish the added content from the competition.
8. Try to start a movement with your brand at the center.