With the introduction of Facebook live videos, broadcasting before live audience has become much easier. Facebook live comes with a host of possibilities for companies and brands. Facebook allows anyone to live to stream anything they wish. From news organization hosting regularly live shows to everyday user sharing the events of their life. Facebook live equally contributs towards increasing the brand popularity. It gives the chance to break the fourth wall between you and your customer, by sharing the uncut version of you. Nothing attracts people to your brand more than authenticity, and Facebook live is a great medium to convey your message to your audience.
Reason to Use Facebook live Videos for your Business?
With 1.18 million Facebook users, Facebook is the world’s largest social media platform. Facebook live video offers more benefit than any current live streaming platform – it gives an opportunity to re-engage your clients with video. You are able to see who is tuning in and their comment, and this, in turn, gives you the scope to engage with your viewers in real time.
Whether you are owner of a start-up or running industry, Facebook live video proved beneficial for everyone. It is an opportunity to instantly interact with your audience and connect with users in real time. Live broadcasting always has the edge over pre recorded videos; it also provides more intimate brand experience.
1. Answer FAQs of your clients:
One way to use Facebook live is to discuss the topic that appeals to the interest of your audience. For example, you may have written a blog post on a subject on which your viewers have a question.
Although you can answer readers’ comments on your blog. But it will be much easier and faster if you schedule a live video session where you can answer all their questions at once. This encourages your fans to tune into the live video session rather than wait for your reply. On the reverse, it saves your time because you address all their queries upfront.
2. Go behind the scene:
You can use Facebook live video for showcasing what is going behind the scene. Give insight on how you work and the work culture of your company.
Suppose that some of your followers those who take an interest in knowing your work process. You can organize a live video session to share your work process with them and educate people who are looking for this information.
3. Launch products through Facebook live:
Product launches always remain exciting and exclusive affair. Traditionally, earlier only few VIPs and the press were allowed to participate any company’s product launch. But by using Facebook live stream, you can invite all your Facebook followers to take part in your product launch, making them feel special and extra valued. Featuring the new product in your Facebook live video, you can give a demo and explain how your new invention will make their lives better. Hold Q and A round where you allow your prospects to lead the conversion. Answer all their questions and also seek their feedback regarding your product. Let them know that their thought matters.
Recently, Chevrolet’s through live stream unveiled 2017 Bolt EV that attracted over 55,000 views, proving how Facebook live videos can be used for a new product launch.
4. Use Facebook video to make an announcement:
Maintaining personal relationship with your audience is important, but don’t think Facebook live’s purpose is limited to that. Facebook live is a good way to make an announcement for any upcoming event. Once you have planned the event, first create a post and let your fans know that you have a special announcement to be made. Then through a live video share the specific details about the event.
While announcing an event on live video, be sure to have a simple and short URL which viewers can easily remember. Use tools like Bitly to shorten URL which you can easily track.
5. Let your comment be your guide:
Another great way to interact with your prospects by scheduling a Facebook live session and answer their questions over video. Maybe you recently wrote something in your blog article for which your blog flooded with comments and queries.You can also read their comments as they come during your stream and nurture your relationship with your followers. Being able to have a conversation through live streaming is an excellent way to foster brand loyalty, which is priceless.
With people spending three times more watching a live video compared to a native video, the possibilities of brand awareness are endless.
But before taking the director’s chair do remember to use additional video equipment and tools along with mobile and microphone. This will help you to increase the quality of your video and audio so the broadcast should be of high quality, which will help keep viewers tuned in.