Internet marketing is a crazy thing. It is like an open platform that provides various tricks to the marketers for product promotion and helps in increasing conversion rates. But a marketer should know which practice will pay off. In fact, there are endless tools available online, but all of them can’t guarantee of making things in playful ways. However, all these tricks might be baffling to any aspiring digital marketer. So instead of drain time in experimenting with those difficult tricks and techniques, it is better to use a trusted and proven tool for sales and promotion.
Here introducing the most desired option for experiencing better conversion rate – the explainer video. Explainer videos are short videos that convey a company’s message in a very interesting and convincing way. Let’s explore now the cause behind why explainer videos are the first choice for any digital marketer for increasing conversion rate.
1. Explainer Videos: The Image Maker:
The secret behind making a brand successful is to create a picture of business that matter a most. And it is believed that first impression lasts forever. And off course explainer videos can be used as a tool for presenting a brand in very appealing and attractive way to the audience. Explainer videos found to be more impressive than other marketing strategies.
An explainer video can explain and convey a message in a very short span of time. People gain a better understanding of a product or service when they see or hear someone describing using explainer video.
2. Explainer Videos are Pocket Friendly, Appealing and Productive:
Another reason why explainer videos are loved by most of the marketers because explainer videos are pocket-friendly and also using high-end technology is not mandatory for the explainer videos. This simplicity gives explainer videos a cutting age over other videos.
Basically, these videos talk more precisely and in an engaging manner talks about all the distinguishing parts or feature about your company products or services. Explainer videos mainly concentrate on just three things:
a. What your product does and how it works (product features)
b. How the product matches with the need and solves problems of the video viewers (benefits from the product or service)
c. And what the viewers will do after watching the video (call to action)
People always enjoy watching videos more than texts, so an explainer video doesn’t only enhance the knowledge to its viewers but also entertain and instigate the viewers to take positive action that ultimately converted into a lead.
3. Engaging and have Greater Shareability:
Explainer videos are not only for educating people, but it also entertain its viewers. Interesting and humorous video contents can be easily shareable online, making the explainer videos more likely to be viewed with family and friends.
4. Clear Presentation:
Explainer videos are used to clearly and in very simple manner convey the business’ value proposition. Compare to the text content only, the combination of speech, visuals, and text helps to communicate with the audience more clearly. Explainer videos also correspond the value of your product or service in a more emotional and impressive visual format. According to the digital marketers, explainer videos communicate a clear story with which viewers can easily relate themselves.
5. Explainer Videos are Great Learning Tool:
Videos are very effective from educational perspective for your product or business. With visuals, videos are simply more engaging than any other method of marketing. Videos with character and audio add personality to your message which is not possible with a text content.
Plus, the videos become viral within a very short span of time. Because studies reveal that message that is conveyed in a story telling manner those words remain in our brain for a much longer time. Our emotions get attached to the contents of the video and for this, the viewers able to relate themselves more closely with the video and this, in turn, hold the attention for a longer time.
6. Explainer Videos are Strategic:
Explainer videos might seems very simple regarding its concepts, but technically these videos are quite a lot strategic. Studies revealed that a video which runs for a short span of time have the capability to retain viewers for the longer time compared to those of higher tenures. Videos with small tenure have the significant impact on promotional purpose. The outcome became more positive when an explainer video appears on the home page.
Finally at last, compiling everything both statistically and analytically it is quite obvious that explainer videos are the excellent way to convey your business value proposition to the potential consumers and retain viewers attention. Acceptability of explainer video can be created by pocket friendly budget offers. This is truly a valid reason you should try this now.