Video contents are trending across the web right now. And the fact that most marketers have observed in first hand, that video can fetch much greater ROI than traditional text-based articles.
According to a recent study done by Video Brewery, found that people those who love to watch videos, tend to stay on the website longer than those who don’t. Video has proved to be the most effective form of marketing content which in turn capable of generating the best ROI for your business.
Animated marketing videos are the great resources for improving your ROI, let us show how to leverage the power of an explainer video:
1. Narrates Brand with Fun and in Appealing Manner:
Let’s be honest; people nowadays have become lazier. They don’t like to spend time in watching something which is complicated and takes the time to get completed. So you need to make your video content very simple and short for your viewers, to prompt them to watch the complete video and understand what solution your product or service can provide them, and they can choose your brand among all the other available brands.
An explainer marketing video manages to convey the core message within 1 or 2 minutes, in a way that is both appealing and funny.
Watch out the animated marketing explainer video created by Explainer Video Agency, how that narrates the brand’s feature and services within a minute.
2. To Promote your Brand Make it Visible:
If you want to sell your product, first you need to make promotion for that. And more importantly, if you want promotion of your brands then you need to make your brand visible online. So by putting a marketing video you can boost your website ranking in almost all search engines.
By having a video on your site, you can increase the average visit time of your visitors from 2 sec to 8 sec. This will, in turn, lead to improving the ranking in Google and your website will be reachable. With your killer video content, you can also make your video notable on YouTube, the world’s 2nd largest search engine.
3. Video Increase Visibility of a Website:
An eye-catching video on your website is going to increase the website visibility. And as more visitors are flocking towards your site, this will enhance the online presence of your brand. Subsequently, a bigger online presence improves the chance of turning visitors of your site into actual customers.
Research on online marketing video has already proved that, on an average, animated marketing video has the ability to grow the conversion rate by 20%. This stat shows that there’s direct corelation between people watching your video and increase in ROI.
4. Social Publicity Means Free Advertising:
Social media is the most trusted and established platform for online promotion. Since a video is the most shared content on social media, it can be treated as a kind of “Godsent’ for free publicity.
You have to bear in mind that video acts as an independent marketing tool with wholesome advantage. It is a package that comes with valuable information about your company, so whenever you post a video on Facebook, Twitter or on any other social media platform, then some sort of independent promotion is made.
If you want your brand to be recognized on social media, remain active and keep posting videos on regular basis, your online presence will increase by the promotion set in motion by your audience.
5. Establishes the Brand Recognition:
If you want to develop a relationship with your audience on a personal level, then you need to make your audience aware of your brand. And to get closer to your audience, you must customize your video through a couple of significant resources like characters and brand color.
Your audience should relate your brand to the message that you are giving across. If you show the characters with which your viewers can identify, then they will definitely feel closer to your brand.
Colors of your brand should remain present throughout the video. This way your potential customers will recall your brand after the video is finished, and they’ll gain awareness of it in an efficient way.
This is how an animated explainer video can increase the ROI of your business. Use video marketing to convey your message across vast multitudes of visitors in a fun, motivational and entertaining way, boosting your conversion rates in the process.