We very well know that, a well-crafted explainer video is an immensely effective medium for promoting your service, and can quickly go viral. However, a poorly produced video is distracting and apparently, it becomes the sole reason for hampering your video marketing campaign.
Problems often stem from the inception. If the script and story line is not in sync with your business, then that wrecks your video marketing efforts. And nobody wants that to happen (apart from your rival). So, here are 5 tips on how to avoid that, and make your video the talk of the town.
1. Improper Branding:
Creating an engaging video is great, but the objective of creating a promotional video is to promote your brand through the video. But if the branding is not properly executed or not memorable, then creating that video will be worthless and will lead your marketing strategy to go in vain.
2. No Call to Action (CTA) Button:
An effective video should have a call-to-action (CTA) button. A Call-to-Action button incites the viewers to take action. It tells the viewers what should be their next step after watching a video. A call to action button gives the viewer a clear message on what to do and also increases the traffic and conversion rate of a site.
3. Avoid Video with too Much Content:
An online promotional video can be a great marketing content because, a message can be conveyed in a more potent way within a very short span of time. But if the script of the video has too much content, then you will fail to highlight your main points. Eventually, your viewers will not be able to understand your core message.
So first, you need to identify the main message that you need to pitch, then create the script around that point. Short videos are very effective and sticking to a single theme helps the audience understand the message.
4. SEO – The Video Marketing Tactics:
As online marketing tactics, there are also few video marketing strategies and tactics that will rank your video higher in search engine platforms. A proper marketing strategy for a video is doing the SEO of the video. There are video SEO tactics that should be employed for every video that you produce, so that your video is easily found by your target audience. Not doing SEO for your videos is actually a wastage of your resource and efforts.
5. Research your Audience First:
Study your audience before creating the video. Know who are your audience and what they need. Creating video without researching on your target audience will lead to nothing but a failed marketing campaign. Knowing the niche audience will attract their attention because the message of your video will cover your target audience. It is suggested first to research the habit of your target audience, so you can successfully create, produce and deliver your video marketing campaign across various online and social media platforms.
A promotional video serves as an excellent marketing medium to deliver your brand message to the particular set of audience. For an improper way of executing video marketing campaign and distribution of video will result in failure of your online marketing campaign through video. Follow the above mentioned five rules in order to get your video found by a maximum number of possible people.
Let ExplainerVideoAgency.com do the talking
ExplainerVideoAgency, takes your business concept and brings it to life with a well scripted and beautifully executed video. With a team of highly experienced professionals we deliver 100% custom made high quality videos, perfectly tailored to match your brand and story. Don’t believe us? Take a look at our portfolio and you’ll see why we are so good at it. Contact us now! Because sooner or later, you will need us.