If we look back in the past – the day when Google introduces “Universal Search” from that time you can trace video marketing as one of the vital tools for SEO. There are so many different ways to approach video marketing depending on the goal your business trying to achieve.
But what is more shocking is that video is still underutilized in the world of SEO. Although a lot of brands are incorporating video into their marketing strategies, still a lot of online marketers don’t place the high priority on video marketing. Usually, they love to opt for creating various other types of content (e.g., infographics, images, written content, etc.).
So how exactly does video marketing affect your site’s SEO, and how can you use it in your content marketing strategy? Below are the five SEO driven video marketing tips which will help websites to climb at the top of the search engine rankings:
1. Posts Videos on Pinterest:
Like the other popular social media Facebook and Twitter, Pinterest is also gradually gaining popularity. But marketers are still unaware about the versatile capability of Pinterest. Most of the people also unaware of the fact that Pinterest can also be used for posting the video. And because Pinterest is highly used and highly ranked on Google, by posting videos on your Pinterest boards, you will have a higher chance of improving your search engine rankings.
2. Upload Video Regularly:
Want to gain video marketing result faster! Then make a habit of uploading new videos frequently.
YouTube favor those channels more which update more frequently. The previous rule of thumb of YouTube was to publish video three days a week. But now to get more publicity in YouTube, you should now publish something five days a week.
Whenever you post a video on YouTube, you are getting a new entry point for your users to interact with your brand, the more video you make and upload, the more interaction you get, the more traffic you get.
3.Create an Engaging Thumbnail:
Video thumbnail is like a movie poster, it develops interest among the visitors and encourages them to watch the video.Video thumbnail is a static advertisement for the video itself, and its job is to encourage people to click through and press the play button.
While scrolling through the search results in YouTube, a viewer’s decision is based much on the attractiveness and presentation of a video thumbnail. You need to keep one thing in your mind that, your thumbnail needn’t be an actual frame taken from the video, it should be an honest reflection of what the video contains.
Here are some tips for creating engaging video thumbnail:
- To enhance the visibility of the thumbnail, try to maintain the size at least 116 x 65 pixels.
- Avoid creating thumbnails with screen shots taken from video.
- Use real images when you can (humans respond well to other real images).
4. Create a Sitemap for your Video:
To make sure Google can find and index your videos, you should create a video sitemap for your website. Major search engines like Google, Yahoo love it when you incorporate a video sitemap on a website for all your embedded video, even for those hosted on YouTube. A video sitemap is like a map that helps search engine bots to locate the video on any given site.
The benefit that can be derived by submitting a video sitemap:
- Google can more accurately interpret your video content.
- You can provide a range of details through the schema.(In computer programming, a schema is the organization or structure of database)
- You will have an additional web presence on video.google.com search.
5. Optimize the Video Meta data:
Much like you optimize the meta data of the website, the same thing you need to do for your video.
Meta data is the description on which search engine rely upon to understand the video content and rank a video according to the relevance of the meta date with the content of the video. If you optimize your meta data, you will likely receive more views by customizing data to key talking points.
The three meta data characteristics based on which search engine ranks a video –
- Video title
- Video Description
- And the tags
The bottom line of all is that video will continue to grow in popularity and accessibility day by day. Consumer like video, use video and remember video.
You have already put a significant effort in creating an engaging video. What next? You should not restrict yourself to create an awesome video only. To go few extra miles, make your video SEO friendly. Implement these tips into your SEO video marketing campaign, and you should achieve greater visibility in search rankings.