Thinking about investing in an explainer video? Excellent! Explainer videos are the perfect way to demonstrate your product or service within a very short span of time. These kind of promotional videos are the perfect way for advertising your business.
But an explainer video should not only be an entertaining piece, but the video should also give information about the brand. Explainer Video, as it represents a brand and the first thing your visitor’s experience, it’s essential to create a killer explainer video that ultimately converts to lead. Here we are a few hacks for creating a killer explainer video that clearly describes your business and drives more sales.
1. Success Depends on the Script:
A well-written script is a secret behind every successful explainer video. In fact, a script is the pillar of a video. The script is the foundation upon which the whole video is made. For creating a compelling script hire an expert. Hire someone who can give a fresh look to your brand and explain your business in a very simple and enjoyable way.
2. Length Should be Shorter:
You might be tempted to show everything about your business, but a video is not meant for narrating a story, it is just for giving a short overview of what you do, the “hook” which grabs people’s attention in taking the next step.
Usually, the rule of thumb is, a script should have the maximum of 140 words for 60 seconds video. If you want to incorporate more words beyond this limit, then it will get tough for the viewers to register the whole thing in their mind in a very short span of time. Viewers need a breathing room and time for the message to sink in.
3. Keep the Story Simple:
An explainer video should be short and simple. There are four main avenues on which an explainer video focuses-
1. The Problem: Know the problems that your customers confront with.
2. The Solution: Introduce your product as a solution to their problems.
3. How it works: Briefly describe how it works or how to get started.
4. A Call to Action: To tell people what to do next and encourage them to take positive steps.
4. The Video should be the Brief of What you do:
An explainer video should elaborate what your company does and how your business solves the problem of their targeted customers. Customer’s primary reason for watching your video is to find out how it is going to benefit them. The message should be clear and concise.
5. Provide Contact Details in the Video:
Every explainer video should end with giving contact details. Viewers should know how to get in touch with you. It is important to include contact information like phone number, email and website Url.
6. Show the Benefits, not the Features:
Most of the business are tempted to stuff their video with as many features as possible. The list of features continues. Many of them are totally unaware of the fact that, it is the benefit of their product that actually matter to customers.
The audience will get bored by watching only the technical nonsense. The script should focus on how your product or service is going to make their lives better.
7. Connect Emotionally with the Viewers:
Best explainer video should understand well the requirement of the audience. Console the common pain point. A video should connect emotionally with the viewers. The most important thing is – the video should connect with the viewers feeling, they should feel special. So being vulnerable and transparent, your message will resonate.
8. Use Humor:
A script should always have a compelling story. Because people always respond well to narratives. And adding a bit of humor into the narration, helps people to understand on their own. A sense of humor helps people to relate and get know well the service or product.
If you are pondering about creating an explainer video, I hope these tips will help in creating an explainer video that delivers, real measurable results.
Visit us at ExplainerVideoAgency.com. We understand the different tactics of video marketing for various industries and what it takes to get your customers to conversion stage.