iOS Vs Android or Laptop Vs Desktop.
These are all much talked about and probably everlasting debate that goes on at every coffee table. Today here we are considering another debate; should you pick a live action or an animated video for promoting your business. Choosing in between live video or animated video is probably the first big decision point companies come to when considering video content.
There are many things that a business owner need to keep in mind when it comes to creating video content for use in your business whether for promotional purpose or internal communication.
Let’s take a closer look at the strengths and weaknesses of both the approaches. And also the best way to choose between the two approach by keeping in mind your business objective and audience.
Animation: Pros and Cons
1. Animation is simplified and customized:
If you have paid attention to the trend of past five years, then you will find that marketplace is flooded with animated explainer videos that generally used to explicitly showcase the benefits of new product /service.
If you want to deliver your mixed message, an animation can be far better than live video at composing the most relevant and important points from the whole story. That’s why so many online businesses considering producing animations to explain the value they offer to customers.
2. Animation can express abstract ideas easily:
Live action videos are more effective at advertising tangible products. While animation is best suited for intangible products
Unlike a tangible products, intangible products demand to elaborate the work process step by step and how you can actually help them, especially if you are offering your service through online. And it is easier for the animation to demonstrate your product in the way that would be impossible in live action video.
Animation goes well with other abstract information like numbers or statistics. With animation it is easier to explain complicated date in a manner that is fast, clear and uncomplicated, with supporting icons and graphs.
3. Tough to make any changes later:
In case of an animation, the more changes you will make after scripting and story boarding, then the animated video become more pricey. But with a live action video, it is easier to do the changes during shooting days or to get multiple takes of each scene. For this reason, animation takes a longer time to get completed compared to a live action video of similar length and ambition.
Live Action: Pros and Cons
1. Live actions are closer to our real life:
If you want your business to look more original, then nothing can beat a live action video featuring real people. And we all are naturally inclined more towards real faces than any imaginary faces. Live action videos show real emotion, and this thing is never achievable through an animated video.
Live action video is an obvious choice if your business revolves around personal, human interaction or a specific real-world location. For this reason, testimonials and case studio videos work best as live action, the message that you want to convey through these videos became more genuine and convincing.
2. It shows how a product originally looks and work in practice:
Suppose you are selling some tangible products like handbag. And, if your company focuses on the quality of goods only then live action videos are the best choice, use live action video to show off how those products look and are used in practice.
Live action videos are the imperative choice when you need to show your audience how a process works in exact real-world detail. The more tangible your product, the more likely it is that live action works best for marketing over animation. But if you are selling something which is an abstract or technical product or service, then animation is the best choice.
3. Live action is faster but more limiting:
Production time associated with animation is always tends to be longer compare to a live action video. After deciding the concept and building the plan around the video content, a live action video can be organized, planned and shot within few days.
It is true that, in case of a live action video does have a head start. And also unlike animation, the visual concept and digital assets in live action video don’t need to be created from the ground level.
4. It ‘s hard to alter down the line:
Animation production may consume more time compare to a live video production. Animation allows to make any changes to your video at any stage and at any time, which is virtually impossible with a live action video.
Do you want to make any changes to your animation, even at the end of a production process? Or do you want to return back to your video after six months time and alter the content of the video? This will not create any problem in a case of animation, whereas re-shooting a live video is not only a costly affair but also a length approach.
Wrapping – Up: Live action or animated video which one is the right choice
No matter which one is best for you, the bottom line is that the video content should be compelling and eye-catching to reach your targeted audience, and it is where your future is lies. In the coming days 75% of all traffic will be generated by video, and having the video on your website increases the chances that you’ll be indexed on the first page of Google result by more than 50 times. No need to mention that countless studies have shown that people are more likely to retain information that they see rather than just hear.