As the usage of smartphone and tablet is soaring day by day, creating videos for mobile devices is increasingly getting importance. Video marketing through a mobile device is a big thing these days, from the business point of view.
According to the latest e-Marketer forecast, it is found that 51% of our daily time spent in browsing our mobile devices, involves an average of 1 hour 16 minutes time spent in watching online videos. Businesses take this opportunity to promote their product and reach their potential consumers. But most of the videos are not mobile friendly, and hence, fail to attract the viewer’s attention.
Here we are pointing out the top issues that you need to take care while creating a mobile-friendly corporate video for your business-
Optimizing the quality of the video:
In the race of making a mobile friendly video, it is highly advisable to optimize the videos for the smartphones. Though some responsive platforms like Wistia, Vimeo and YouTube, reduces the size of the video to fit in the bandwidth capability.
By dynamically matching with the capability of the device, you will be able to play your videos more quickly without buffering. If the videos are not served from a responsive platform, then this thing needs to be taken care of first.
Video length should be kept within limit:
Video length should be kept within limits. The term of the video needs to be handled properly. People watching videos on a mobile device, have a very short attention span. If you want your video to go viral on a mobile device, then your content of the video needs to be specific and concise.
Making the video content engaging:
Learn the art of creating engaging scripts to retain the attention of the viewers. A script with boring and repetitive content will fail to attract viewers. Even if it is a tutorial video, making a lengthy video with massive content is never recommended.
A long video creates issue also while downloading. Although, as the intention is to prepare video for the mobile viewing, videos for too long hours is not a wise idea.
Create a relevant and responsive splash screen:
The splash screen is the image which the viewers see before the video starts playing. Create a customized image or take an image from the video, which looks lively and represents the video well. The splash screen images work well to engage viewers.
A large engaging image, even if it is less relevant to the video content will increase the click-through rates and will give your video good search visibility.
Now preparing video for your own, by keeping in mind, the above points is a smarter idea. If you are preparing video for promotional purpose for targeted people, then it is highly advisable to take help of any professional agency those who are engaged in creating corporate videos.
If you would like to discuss how to create an effective corporate video for mobile devices, then contact ExplainerVideoAgency.com. Because the reason is plain and simple- we are not just good at it, but actually awesome!