Video now considered as the ultimate marketing tool in the business world. In 2016, about 91% of the businesses said they included budget for video production in their annual spending budget. According to a study Video Content Marketing Metrics Benchmark Study, about 70 % respondent told that with the online video they got better results than traditional approaches to customer acquisition.
Video usage in the business world is accelerating at a phenomenal phase. It is a versatile marketing tool; that is evident from the fact that the range of benefit that it provide to businesses. 64% companies that use video believes that it has directly increased their sales by many folds.
There are many reasons why video has established itself as the phenomenal tool for digital marketing. Here remain the reasons for why video is so effective:
1. Personalize your Communication with Video:
Videos allows for 1:1 communication. Video allows viewers to get involved with the content while offering an entirely personal experience. Something that rarely happens with any other digital marketing material.
With video, viewers can get emotionally attached to your products and brand.Videos also present new opportunities for customers to interact with your brand.
2. Video Builds Trust:
Trust and faith in your prospects on your brands are the foundations of conversions and sales. So building trust should be the goal of its own. The main aim of content marketing is to build trust. And a video can do this very nicely. Video content is likely to engage and provoke emotions among the viewers.
So when you are giving a thought to promote your brand, the video is a much better option than any other kind of text content. And when we are talking about brand promotion YouTube is the most powerful social media platform to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.
3. Most Videos Provide Real-Time Reporting:
Most of the video provides real-time reporting. In YouTube, through analytic we get access to the analytic report which gives us detail report from which country or region maximum likes were received or who disliked the video. This type of real-time reporting gives you the chance to make decisions on how and when to follow-up, but can also be used to improve your process and videos in the future.
4. Video Engages more People:
Nobody likes to go through a dull print advertisement and a add for TV is also quite expensive for the undetermined result. On the other hand, the video is genuinely interesting and can grab the client’s attention for a longer period. That is also at a very tiny fraction of a cost.
Today our life is so busy that we can’t like to dig into long descriptive text. The current customers likes to listen and see the product in action. Video can even capture the attention of the laziest one. With video, your competitive advantage gets double power!
5. Google Loves Video:
A video in the home page increases the viewers spent their time on your website. Thus, longer exposure to your website builds trust and send signals to search engine that the website has excellent content. This, in turn, increases the ranking of the site in search engine. Since Google owns YouTube, so there is a significant chance that the video which is uploaded to YouTube will affect the search engine ranking.
But don’t forget to optimize the video that you have uploaded to YouTube for SEO. Write a compelling title and description with the keywords.. Add a link back to your website. Give a chance to your potential customers a way to proceed to the next step.
Video advertising is becoming more affordable and can become viral quickly. The video is so readily acceptable not for its advanced technologies only but also because it gets spread easily across the globe. Creating a successful advertising video demands amalgamation of creativity and human psychology. The combination of creativity and human psychology makes the video very useful for advertising at a minimal cost.
Videos are charged with emotion, creative video advertising can be spread throughout the internet, and that video in turn have the ability to attracts a million views. And this is the main usp of video marketing.