After the world war II, a strange and exciting new technology emerged. Moving pictures, and that occupied our mind within very short span of time.
But this does not seem much amusing because moving pictures was nothing new people had been watching Nickelodeons since the 1800s, and theaters were showing silent films and “talkies” well into the beginning of the 21st century. But a moving picture is a group of activities that time and an individual can watch that in a theater only. So sitting around the fire and listening to radio remained the mainstay of the modern home.
The sudden appearance of television has changed the way of entertainment. In 1950s, when American president address to the nation first over the television and children abruptly watched the footage of the moon landing, from then onward moving pictures became personal.
A few decades later the emergence of the internet has introduced video as one of the primary and exciting uses of this communication network. Online video streaming has always been something considered for nerd and tech savvy persons in the first few years, but once YouTube launched in 2005, the entire internet landscape changed.
At present, around 69% of internet users also watch streaming or download videos. Cisco conservatively estimated that up to 80% of the internet’s traffic would be video by 2020.
And that is what we want to discuss in this article. The power of online video,and from where and when the online video started its journey. Let’s find out what are some of the key milestones attained by an online video that escalated video where the online video stands now.
Early Years of Online Video:
In 1993, three years after Sir Tim Berners-Lee launched the world wide web a gig based on music band went live on the internet.
The story is that one of the band members among them was just happened to be Mark Weiser, the chief scientist of Xerox. It was his idea to broadcast the band’s performance test the internet based live streaming, a technology that was then undergoing development at the site.
Macromedia acquired Jonathan Gay’s start up Future Splash and shortened the name Flash. It becomes the standard for web video, though Microsoft and Apple continue to use proprietary formats. Flash was developed as an easy platform to build animation and would enable thousand of the budding cartoonist to bring their vision to life. Animations like the infamous Badger video in 2003, and was shared widely online.
The year 2005, was the historic year for online video streaming. Three former Pay Pal employee Chad Hurley, Steve Chen and Jawed Karim, started a video sharing website allowing the users to upload, share and view videos. They gave a name to their website YouTube. As the channel gain popularity, plenty of material from TV series to films made on daily life became the most popular kind of content in YouTube.
In YouTube, anyone creates an account, upload their content and start their channel. And people started doing that. In less than a year, YouTube was serving 100 million online videos per day and generating overall 60 % internet traffic.
In 2006, after breaking nearly possible all milestones in online video, YouTube was owned by Google for $1.65 billion. Partnership with Google only fueled the popularity of YouTube and brought so much attention to the platform that in 2008 some expert feared that YouTube would collapse the entire internet infrastructure.
Streaming Of Video is the New Norm:
YouTube is gradually getting popularized with user generated content and deleted, alongside another start-up brewing since 1997 which was ready to shake up the online video world in a very short time.
Started in 1997 by renting videos through the mail, Netflix launched its streaming media service in 2007. By 2011, Netflix reaches 10 million subscribers, forcing Netflix to reevaluate its business model.
YouTube and Netflix changed the way how people consume online video. Hulu launched in 2007 and became the competitor to Netflix streaming service, and led by a consortium of companies, including Disney, Fox, and Comcast.
Future is not televised, it is advertised:
The rise of online video is meteoric in the last decade, from start-ups to corporate everyone realized the importance of video. Much like television series supported by advertisement and sponsored broadcast, online video has slowly developed as the most powerful, and lucrative advertising tools.
Facebook launched video ads in 2014, and America watched 20 billion videos added alone in 2013. Brands started using online video sharing platform more compare to television for promoting and advertising their brands. Even government department and political leaders began to take advantage of the popularity of online video. Obama appeared in the popular Zach Galifianakis web series to promote a party site
Healthcare.gov. That site experienced a massive increase in traffic as a result of Obama’s appearance and was admired as a successful way communicating a controversial topic to a younger audience.
So, where the future of online video depends? Mark Zuckerberg predicted that online video would change the way we communicate just like mobile reformed our communication. Cisco is already predicting that by 2020, at least 80% of internet traffic will be video.
At the end of a day, online video is replacing quickly television which is considered as the biggest source of entertainment. Streaming video service platforms like Netflix, YouTube, and social media network like Facebook making video accessible and searchable for the viewers with the exact content they know they will enjoy. Brands are very much aware of the popularity of online video, and smart ones are taking advantage of online video as it grows.