Video is changing the landscape of social media day by day. Viewers are getting engaged more with video content than any other content. Facebook and Snapchat both receive 8 billion viewers daily views and YouTube also experiencing 1 billion plus viewers every day.
This shows the rate of acceptability of video among the social media users. Any brand that is still not creating video and promoting its brand through social media, then it is definitely missing out a huge opportunity. If social media marketing experts keep on simply doing what they have done in the past, such as tweeting blog posts and posting premium contents on Facebook. Then the time has come to rethink over the social media strategies. If the social media activities tackled strategically, then social media can act as a powerful marketing channel, even for small businesses and B2B companies. And to amplify social media reach, it is essential for every brand to include highly shareable video contents as social media posts.
How a social video helps a business to achieve its marketing goal?
Well when it comes to adding video to social media, it might be difficult to explain to your boss why it’s essential that you want to invest in video. Here are following five points that clearly explains the importance of social media video for a brand.
1. Social Media always favor video:
The algorithm of social media shows video is favored more by social media. Because video is always favored by social media users more compare to text contents. On Twitter, the text content that you post is limited to 140 characters. So with this limitation, it’s hard to explain and express everything about your brand. Or else you can take a few minutes and record them a 30-second video message. Your audience will appreciate the extra effort.
2. Your competitors are already leveraging video:
A study by Web Marketing Video Council found that 61 percent of businesses are using video for promotion in social media. In the previous year those companies who don’t use video in their social media marketing, they found it difficult to do marketing of their brand through social media. It’s clear that companies are quickly recognizing the growing power of video.
3. Social Media videos can deliver impressive ROI:
This is probably the only point which will give your boss a reason to adopt video in social media marketing. So here are some data that will establish this fact more accurately.
(a) Almost one-third of all people on the internet are YouTube users
(b) YouTube gets over 30 million visitors per day
(c) Facebook receive 8 billion average daily views from its million users
(d) Facebook counts 100 million hours of daily video watch time
(e) Snapchat, now has users watching 10 billion videos per day, up from 8 billion last year
4. Easily shareable and accessible:
As social media apps are for smart phone only, anyone with the smart phone can access your content, and also anyone with a smart phone can make a Vine or an Instagram video. This means anyone from any corner of the world can access your content.
Success of social media can be registered to one thing: its shareability. And to make a video viral in social media, the content of the video must be packed into short, relatable, and quickly consumed pieces that appeal to viewers’ emotions and call them to take some action.
5. Entertainment beyond marketing:
Video meant not only for promoting a brand, but they can also be used for entertainment and for providing information or instruction. If the approach of your video is right, then your video will be shared beyond your own audience’s reach.
Tips on boosting social media marketing with video:
Ways to a create an engaging social video:
Your first step of converting all the social followers into clients is to bring them onto your site, and your email list forms social media platform.Your content should be such that it entices the social media followers to visit your site. In the social media page, you can feature a short social media video highlighting your brand. To the viewers, a video is always acceptable more compare to any text content. To get most out of the promotional video keep it short —2 minutes or less. Follow these simple guidelines to create an engaging video:
(i) Be Genuine:
Start the video by giving an introduction that let your brand identity shine. Keep things short and straightforward, don’t exaggerate the content. Try to draw viewers with humor or bold statements.
(ii) Grab attention by providing promotional offers:
Get the attention of your audience with promotional offers, such as giving a discount or offering some additional service with video. Be relevant through story line – share something personal or client success story.
(iii) Finish the video with CTA:
A call to action button is very crucial for turning your social fans and followers into real life clients.
Coordinate with Cross Channel Promotion:
A strategic cross-channel promotion involves a planned marketing effort across several other social media channel Facebook, Linkedin, and Google+. To get the best result out of your video, you should be consistent in your tone and message that you want to convey, and also keep in mind that how you are going to present your video that should vary based on social media platform. For example, if you want to post a video in Linkedin then the updates should not look like tweets full of hashtags.
The bottom line of all is the video is the king right now. With a great video content and planned cross-channel promotion, you can convert more social fans to qualified leads and ultimately to recurring clients. Are you still in the dilemma whether you should use video or not? Take right decision at the right time. Don’t get left behind. Be in the trend.