With great value for online businesses, social media has great potential in boosting leads and traffic for a website. It has now become an important platform for different businesses for interacting with their potential customers. Any activity done by a business on social media can easily go viral. If not utilized properly, then social media can be a dangerous platform for businesses to ruin their reputation.
When social media has so much to offer, it becomes crucial for every businesses to know how to use social media properly, what and when to post content on social media.
Here are some of the possible social media mistakes that you might be making right now:
1. Do not Open Accounts in so Many Social Media at a Time:
A recent study suggests, that mainly four social media platforms are used for businesses.
If we dig, we’ll find more than 100 social media channels, but choosing a social media should be based on the type of service that an organization provides.
For sites that rely heavily on graphics and images, Instagram, Facebook and Pinterest are ideal.
But if the site is about giving professional advice, then Twitter and LinkedIn are the best choices.
Having an account in too many irrelevant social media platforms not at all advisable, as this could possibly deteriorate your brand image. Nobody wants to be pasted everywhere in a nonchalant manner. Commit your business to the proper social media platforms and stay unique.
2. Not Acknowledging Negative Feedbacks:
Criticism can be tough to deal at times, but when it comes from clients, it should never be ignored.
Negative feedbacks help your business to improve. Through such comments, you would know where your customers want you to get better.
Instead of avoiding negative comments. You should learn from the negative comments and respond to all of them. This improves your company’s commitment towards customer service.
3. Posting Similar Contents:Posting related contents in your social network gives an impression that you are boring and don’t have much creativity to offer. And sooner or later, your followers are going to notice that. Attention needs to be given on the quality along with the quantity.
If you keep posting similar content, then the followers will lose interest, and slowly turn into ghost followers. So focus on your content keeping the audience in mind.
4. Posting too Many Contents at One Go:
Overcrowding the newsfeed with too many contents in one go, is an equally horrible idea. Your followers will start unfollowing and simply just overlook the posts. Businesses should make a schedule of what to post and when to post. When it comes to Facebook, marketers may visit their “insights” to see what time most of their fans are online.
5. Not Measuring the Results:In order to optimize the results, it is essential to monitor the social marketing effort on a regular basis. No matter what is the outcome of your social media effort.
What matters most is how you check and analyze the performance of your Facebook page. Understanding the performance is vital for a proper social media campaign. Social media marketing is not only about getting page likes, comments, and increasing follower base. Social Media activity does not get completed without analyzing the performance of each post.
6. Not using #tags in the Proper Place:
It is recommended to avoid stuffing the description with too many hashtags in irrelevant places. Always remember, that hashtags are a very powerful tool for making posts popular. If you are worried about how you can use hashtags correctly, then there are many apps available online like hashtagify.me to identify whether you are overusing the hashtag or not. In that way, the content that you post never get lost and you can attract more and more people to your channel.
7. Not Updating Regularly:
We are usually satisfied by creating an account with an eye-catchy cover photo, killer posts and filling up the about section correctly. But our general practice is to forget updating the channels in a timely manner. Not updating regularly is a missed opportunity to scale up the results.
You should update the social media page with decent cover photo, use the right image and share them online. In this way, people will get to know that your brand is constantly evolving.