It is a well-known fact that experience can be gained not only by doing the things practically but also by learning from others experience. And whom to follow other than your competitors who are also into the same business and sharing the same market share like you.
There are a lot of things that can be learned from your competitor, particularly those who are incorporating video into their business strategy. Take a look at what they are doing and how your competitors are making videos to work for their business.
Here are the eight things that you can learn from your competitors on video marketing:
1. Use Keywords which are Paired with your Business:
YouTube is the second largest search engine after Google. YouTube popularity can be measured by the fact that everyday YouTube is receiving hundred million views. This indicates that your potential customer are searching for information and your videos will reach out to them on this platform. It is imperative to find out what type of keyword your competitors are using to drive traffic to their videos. Include keywords in the video description and heading that are equated with your business that drives traffic to your site.
2. Follow the on Going Trends:
Social media is the best platform to check out the trends going on both for the visual and text contents. Look out for the trending topics based on which your competitors are creating videos and sharing. But before following them do remember one thing that trending topics should be brand-friendly.
3. Effective Video Length:
Longer the length of your videos are, the more viewers and sales you will lose at the end. If an explainer video length is more than 3-4 minutes than viewership by default get reduced to half. Here also check out the length of the video of you competitors which got so many views this will help you to gauge the right length to target.
4. Use Videos in your Mails:
Use video in your emails while sending greetings or wish to your clients during the festive seasons. Videos can also be utilized in the follow-up emails to your potential customers. This effort will bring additional perk which in turn will generate sales with video. Your client will appreciate this personal touch.
5. Learn from the Mistakes of Others:
Every day tons of videos are uploaded in video sharing platforms. Are all these videos able to pass through the rules and policies of the online video sharing sites? Most of the videos get banned or cause the public outcry because of violating policies or fraudulent contents. So, make assured to study before uploading your video why your competitor’s video get rejected and be sure to avoid those mistakes.
6. Keep an Eye on the Production Value:
This is a big one of course. While watching a successful explainer video, you might think that these videos are great. But those videos are over priced and making such an eye-catching, and engaging video will drain out a significant amount from your budget.
But there are techniques and ways to tell a story that is also engaging same like those high-budget videos. Research on the aspects of the video on which your competitor’s gives leverage. And also find out where they have adjusted and sacrificed. Remember not always producing a great video means you have to spend a big amount of money. Only remain informed about what aspects of the production need more attention and resources.
7. Avoid “Jargon”:
A simple and straight forward video get easily acceptable by the viewers. Think of “Just do it!” and same simplicity concept from scripting to creating the video. Strictly avoid using jargons in voice over texts. Complex jargon will only discourage leads.
8. Remove Distraction:
The primary purpose of your video should be to convey your message and communicate to the target audience. So make sure that the message that you want to spread is clear and precise. Avoid the temptation of using too many pop-up links and annotation buttons that can drive away the viewers from your video. Small things which we generally ignored like annoying music, poor quality audio or a cluttered frame may also intervene into viewers attention.