Most of us know the importance of a great landing page, but what actually a landing page is! What benefit a business can derive from landing page? A landing page is a standalone page which is separated from the main website navigation pages. These pages are designed to convince visitors to take some affirmative action to sign up, download or filling up ‘contact us’ form.
Whereas a landing page with video has all the things similar to the text-based landing page, only additionally it contains a video. Through a landing page one can use video in one of many ways that add persuasiveness to the page by conveying information more efficiently, and communicate the brand message in a compelling way.
87% of online marketers use video in landing page in one way or another to promote their business, because they are effective.
Are you looking to create a landing page video for your website but not sure what type of video match your business? Here we have listed down some of the most popular types of landing page videos used by corporates.
1. Explainer Video:
For many brands, marketing for their product starts with the creation of an explainer video. The main purpose of marketing is to solve a problem that your prospects are facing. For every marketer, the main question is, how to address the pain point of customers. The answer to this issue is the key to your explainer video. Explainer video quickly explains the problem that your customers are facing, and it also takes them through the process of solving their problem with your product or service.
2. Testimonial Video:
Online shoppers themselves admitted that recommendation and review plays a great role in their purchasing decision. Not only for online shoppers, but client review also act as the decision making factor for the website visitors. Client reviews also act as the Testimonials are the positive reviews from satisfied customers,that, when highlighted on your landing page, boost trust in your offer.
Video testimonials are also similar to the text testimonials – but instead of photo, name, title and brief quote – the whole thing is captured on a video. In this case, the client provides a recorded short clipping about the reviewer speaking about the service provider or the seller, describing his experience of working with that service provider.
3. Video Case Study:
A video case study is not a new concept; it is exactly what it sounds like: a short study of how your product is performing and creating impact on the life of customers for betterment. It is similar to a testimonial; the only difference remains with a testimonial video is that instead of just giving a positive review it also includes a short profile of the customer, what their challenges were, how your product or service helped them to overcome those obstacles, and what their ROI was.
4. Introductory Video:
Introductory videos work best for a new business or sole proprietor – like a business owner is selling weight reducing supplements. When you’re a customer is purchasing a product like that, he will get convinced if a video remains in the landing page that shows how a person has lost 150 lbs. to become the model of the physical fitness product, use this as an introductory video to showcase the results of his weight-loss journey. On the other hand if you are a freelance marketing professional trying to sell a step-by-step program that helps people make six figures earning from online blogging, for these use an introductory video which will explain how to live a life that your audience desires.
5. Brand Films:
The purpose of a brand film is to spread the brand awareness to the audience with the values, visions and ultimately the core of your brand. A company can get their brand across using visuals, sounds, and storytelling in a way that would be impossible to achieve through any other medium.
Hopefully, from this article, you will get insights on what type of videos can be used for landing page conversion. And if you still don’t have any landing page with video, then try out a video for your landing page and see how it improves your landing page conversion!
If you currently have a video on your landing page, check which type of video are you using? We would love to hear your story. Share your story by commenting below.