If you are all set for starting a content marketing campaign, you need to know exactly what kind of materials will stimulate your online growth and engagement. Always textual contents remained the core of content marketing, but with the entry of different types of visual materials have changed the digital marketing scenario.
Unlike earlier when a website was created with texts only, but unfortunately those website failed to attract the attention of its viewers. However, with the surge in the popularity of interactive contents websites adopting more visual contents along with the text. In a social centric online world, textual contents are losing relevance. Whereas visual content has become the primary source for reaching out to targeted audiences.
About, 93% of human communication is nonverbal, and 90 % of the information in our brain is stored in the form of visual. With the enormous amount of visual contents posted every minute into the virtual world, visual materials emerge as the most effective means of getting your message conveyed to your targeted audiences.
We have researched and found out the visual contents that will take your marketing campaign to the next level:
When a text content is accompanied with some compelling images, people are more interested to finish reading the content then the content without any pictures. Marketer Jeff Bulls has stated that a textual article with a picture gets 94% more views.
The increase of various digital device and unlimited access to the internet lead to over saturation of online contents. But with this accumulation of content and unlimited access to the web has resulted in reduced attention span of the viewers. This, in turn, makes difficult for textual materials without images to draw attention. Whereas if the content is laden with ample pictures, people tend to read it till the end – provided the images are relevant.
Videos are most trusted and effective way for promotion and branding purpose. Videos are expensive compared to the other type of content discussed here. Although there are also other types of cheaper visual contents available, a great video serves as an extra clout for your marketing campaign that you are prepared to spend extra money for quality. Studies and research on video reveal that including video on landing page increased by 86%.
There are various types of video contents available from where you can choose which will best suit your brand. Whatever be the choice, it’s important that video should match with the style and ethos of your brand.
Infographics are an excellent way of presenting a complex information and infusing them with compelling, easily intelligible visual display. With infographic you can reap maximum benefit, choose layout colors that suit your branding. The designers must be able to combine the right colors, design, shapes and fonts to convey the right message to the right audience.
Bloggers and marketers are also using infographics to make their blogs and social media page attractive. More shares mean more publicity for your brand. Only one thing you should ensure that all the visual elements carry a narrative.
Presentation not only meant for board meetings. The presentation can also be used for the promotional purpose by sharing presentation in sites like Slideshare. The role of an eye-catching presentation not only restricted for communicating and informing your audience. Except this presentation also has drastically increases the outreach of a brand.
Memes are commonly associated with humor today. While many of us don’t give importance to the use of memes, but memes are extensively used in social media platforms to create a quirky form of visual content that clicks with the younger generation primarily.
Creating a meme is a great way to get focused and set your brand apart from your competitor. But before you post a meme you need to do research on your target audience and niche to decide whether memes are suited to your audience or not.
Screenshots are also used for giving insight on the product and service that is provided. With screen shot you can show the services and functions, you offer from a right perspective. You can even combine the screen shoot with some marketing copy or testimonial to increase your prospect.
The best way to post customer reviews in social media is by creating screen shots. As customer reviews help to build credibility and win the trust of its clients. It is found that about 88% of people go through customer review before engaging with a business.
Visual contents can trap the intuition of your audience, encouraging them to discover more about your brand. If you can create a visual design that resonates with people and promotes the graphics on a regular basis on the online platform, then the reputation of your brand is sure to skyrocket.