You must have come across the term ‘explainer video’ and wondered what is it. Homepage video, promotional video or landing page video whatever you call them, they all fall under the category of explainer videos.
Explainer videos are the perfect promotional medium for your business. If the thought of coming up with an elevator’s pitch for your business keeps you awake at night, then an ideal way to promote your business is to use explainer videos.
Explainer videos are short informational videos that explain how a business solves a particular problem and matches with the need of their target customers. Folks in sales and marketing often use them in business presentations, and corporate houses use them on websites and social media platforms. This also applies in email marketing campaign as well.
According to the Google’s algorithm, a website with just texts, fails to attract the attention of the viewers. Whereas a captivating explainer video on the home page, strengthens the connection with the target audience efficiently, and increases the conversion rate by many folds. This feature of an explainer video makes it an excellent marketing tool.
But that’s not all! Explainer videos have much more to offer.
1. Explainer Videos Boosts Your Google Ranking:
Websites with videos on their home page or landing page rank higher in search results. It is found that the chance of getting a grade on the first page of Google increases by 60 times if the website contains a video along with other contents. How does this happen? Most videos are uploaded on YouTube before they are added to the website. Since Google owns YouTube, videos displayed on search results are based on the searching trends, which triples your marketing efforts.
2. Good Explainer Videos Influence People’s Purchasing Decisions:
Humans are able to register and remember what they see in a video. A good explainer video with a perfect pitching script and engaging presentation draws more attention than texts.
E-commerce industries use explainer videos to provoke people to buy their products. People may not have the need to buy a particular product, but after watching a visual presentation, people feel the desire to buy that product because all of a sudden, they find themselves ‘needing it’.
3. Deliver your Sales Pitch Any Time and Anywhere:
We remember 10% of what we hear, but 50% of what we see. With explainer videos, you can reach your potential customers anytime, anywhere in the world. Using the right marketing tool, like explainer videos which contains enough information, and motivates watchers to become your customers.
4. Explainer Video Converts Visitors into Leads:
It has been found that human attention spans over a text-based website just for 5- 8 seconds. This is not at all enough time to get registered in the mind of the audience. To grab the attention of the internet users and arouse interest in them, the content should not only look eye-catchy, but also a website content should have the ability to retain the attention of the viewers for a longer time to understand your business proposition.
Whereas an explainer video place on a site increases the human attention span from 8 seconds to on an average of 2 minutes. That’s a 1500% boost in engagement! And this is enough time for the video to convey your message and invite them to take necessary action that ultimately increases the conversion rate.
Now you understand the usability and power of an explainer video. You can now plan your content marketing strategy accordingly. An explainer video can be utilized across any medium and anywhere of your website. This quality of explainer video compounds its ability to drive and convert visitors that ultimately adds to an incredible return on investment.
Get updated! Go forth and share interesting visual contents for your potential customers. Contact ExplainerVideoAgency.com and see the difference!