Businesses that aim for long-term success, adequately trained employees are valuable assets for them. A smart owner knows how valuable their employees are to them.

When employees are imparted with proper training, not only they understand the company’s objective and philosophy but also get aware of what is company expecting of them in their position.

Whether you are running an orientation session for new or existing employees, implementing the most advanced and efficient training program is mostly needed for the success of your business. And in this digital age where technology drives our lives, digitally minded managers quickly recognize the need for including video in the training session. No one can deny the fact that videos are more engaging compared to any text manuscript, a video is also more cost effective compared to a general unexciting training session.

The Benefits of Video-Based Training:
According to a survey, employees can retain only 58% of the lesson covered after the training session completed. And this figure drops further to mere 35% after a week.

On the other hand, employees able to recall 95% of information even after three days if the video is used to train employees. And whereas if text remained the medium of imparting training then a person can retain 10% information within the same time frame. And this is not the only reason for adopting video for training.

With video, an emotional connection can be built up with the content which can’t be forged through the use of manual, pamphlet or lectures.

Interactive video based training, lean on different scenarios, is even more efficient allowing learners to interact with the video content. Video also explains  “how to do” procedure by picking up real life instances, that multiplies an employee’s retention and job performance by many folds.

In short, corporate videos always bring results in the long run.

3 Ways to use Video for Employee Training Purpose:

1.  Video for Orientation:
New employees should get well acquainted with company’s objective and what is expected of them in their new role. Orientation video will allow a future employee to learn through the information about your business at their own pace and time. Employee don’t need to miss an orientation session for work or get over pressurized with the training session and office work

2.  For Ongoing Training Programme:
With the onset of technology, today’s business world faces constant market changes and businesses are seeing new developments all the time. In order to keep the employee’s updated with the latest transformation in the company policy ethics and objectives, it is important to offer training when changes arise. Unlike any other medium, video can speed up the learning process. For companies that confront rapid changes, a weekly video of 2-5 minutes are an excellent way to keep the employees on top of their game.

3. For Employee Grooming and Development:
In business, there always remains a scope for learning new thing. So many companies in order to keep their employees abreast of everything are implementing continual education. Not only on company’s newly adopted policies, but also on the information on market trends, leadership skills, sales skills, and both personal and professional development. But this is not the end. Video can be used in teleconferencing. Creating an organized video library will help an employee to find what they need exactly when they need it.

If you are the HR manager for your company, then this is the right time to take your action step. Check out the calendar and find out those recurring training meetings that generated minimal impact on the employees. Take a long hard look and adopt video to train and groom employees.

Creating a healthy, and an efficient team is one of the most prior things for the growth of business. Training employees with best training and resources are the sure short ways to grow a business, as well as its employees. Don’t waste any more time in searching for the best means of training. This is probably the best possible thing that you can do for your team.