The practice of doing online research and search has changed quite a lot over the years. The inclusion of video in marketing strategy has taken the online marketing to a new level. But still, it seems that many small businesses are not aware of the impact of video has on their search engine ranking.
Ranking a website higher in search engine not achieved by building links in any way possible, but posting and sharing high-quality content attracts and engages visitors in natural ways.
Here in this article, we have disclosed why and how an animated marketing video doesn’t just increase traffic of your site, but also equally enhances your SEO campaign and helps you to achieve the first position in the search engines!
1. Boost Average Visit Time of a Website:
It is hard to know exactly how search engine algorithm works but it is pretty well known that one of the many factors that search engine takes into account is a number of time visitors spend on a website. This also makes some logic, if people stay longer on a particular website than that indicates that site content is interesting to compare to the other sites. For this reason, the search engine will place them higher in the search result.
Did you know the average visit time of a website? Generally, the website visit time merely last for 8 – 10 seconds.But if an explainer video is included on the home page of a website then that increases the visit time on an average by 2 minutes. Besides, those 2 minutes give you enough time for you to explain your product or service and eventually turn those visitors into customers, and help to increase your sales.
2. Target the Right Social Media Platform:
Just behind the God of search engine Google, YouTube is currently the world’s second largest search engine and 3rd largest social media network. This signifies that it is more important to rank higher in YouTube compare to the other social media platforms like Yahoo or Bing. Your company should not miss any chance to rank your video higher on YouTube. So why not try making an explainer video and add the opportunity to explain your business idea in a few seconds.
Featuring video content on Youtube will lead to your brand being thoroughly represented in Youtube’s rankings as well.
3. Video Easily Become Viral and the Most Shared Content in Social Media:
Online videos easily get viral and also they are the most shared piece of marketing content on social media. On Facebook, videos are shared 12 times more compared to any image or text post. And this, in turn, encourages favorite social networking sites like Facebook and Twitter to start video sharing with its new advertising and video hosting services.
An explainer video is very useful in generating social buzz in any social network and also if an explainer video is added to blog article, then it attracts more visitor to that blog. All these factors, in turn, boost your SEO effort because more website views equal to a better position in search engine.
4. Video Makes People Click:
A research work was done by AimClear which reveal that video has a “41% higher click-through rate than plain text.” This happens primarily due to the rich video snippets beside search result.
Youtube automatically creates these small thumbnails. But don’t rely on YouTube by thinking that YouTube will take the effort to rank your domain in SERP. Rich video snippets from your YouTube channels take users directly to Youtube – not your domain. You don’t reap any SEO benefits from this activity. You have made so much effort to create a valuable video, so try to reap the reward directly by embedding the video on your site – like adding the video to your landing page with a clear call to action. Video hosting sites like YouTube, Vimeo increased site traffic, but nothing beats like the SEO benefits of landing page video marketing right on your domain.
Although the initial goal is to have a high ranking on Google, but the ultimate aim behind doing all these activities is to generate leads and conversions.Video marketing should be included in your marketing strategy, and all channels should give rise to the same destination which is your company website, blog or e-commerce site.