Before 2017 begins it is essential for digital marketers and video production companies to have some forethought on company’s video marketing strategy.
Undoubtedly, a video is widely used for the promotional purpose and it is the youngest promotional tool. To stay at the top whether in social media or in the search engine, you need to make sure that you should stay one step ahead of your competitor by adopting the right video marketing strategies and remain updated with the trends. Here in this article, we have compiled all the video marketing trends which are expected to be followed in 2017.
1. Video posting will get increased in Facebook:
Compare to the text content video content has increased by many folds in Facebook. According to Daily Views, video content increased from 1 billion to 8 billion in the past year.
Businesses will upload more marketing videos on Facebook. It is predicted that next year people will invest their time in people uploading, sharing, and discovering videos on Facebook.
2. Marketing team will use more and more video:
Video marketing will remain the top priority in the list of video marketing strategy. The reason for the upsurge in video use in the marketing strategy is a consumer like to watch the video. Watching a video is an easy way to digest information compare to text. For this reason, the marketing team will require more and more video this year.
3. Multi -channel marketing using video:
In 2017, other than the YouTube there are other social media platforms where the video will be uploaded. More recently social media platforms became the best place which corporate are using to share videos and gain exposure for the brand. This video marketing trend will be expected to grow in 2017.
4. More Live Video:
Facebook has recently started a new section Facebook live and the reception has been very positive. Brands and celebrities are using Facebook live to interact with their potential customers and followers.
Similarly, Twitter introduced Periscope at the beginning of 2016 it allows users to embed live broadcasts videos in the tweets. Live video creates a sense of urgency because these videos are for a limited period. It is this limited nature of video which will increase the popularity of the platform and live video will be a feature to look out for 2017.
5. Increase in Video sharing apps:
The use of photo sharing apps like Instagram and Snapchat are gradually increasing among the teenagers. These apps are at the top of the generation z must have list. Ten billion videos are watched everyday in Snapchat and Instagram also getting more focused on video all the time.
Instagram started Instagram stories for uploading short videos similar to the Snapchat stories.
6. VR videos more likely to get popular in 2017:
VR handset is getting immensely popular among the technology freek people. And as VR headsets are becoming more accessible and video marketers are taking advantage of the immersed environment to gain the full attention of viewers.
7. Videos will be included in Emails:
Email and video seem like marketing enemies and some companies also think like that. But instead of using text in the email if videos are used in the email that keeps your email short and get your message across. In 2017, more and more brand will include video in their email marketing campaign and dependency on the text will get reduced.
8. Online traffic will be generated mostly from video watchers:
When it comes to video trends. In 2017, it is expected that most of the website traffic will be generated through video. Before the World Wide Web officially becomes the World Wide Video the video marketer need to adjust their marketing campaign accordingly. Data-driven predictions like this one are one of the greatest gifts that the information age has given us. Use it wisely, create more marketing videos.
No one can accurately predict the future. But these above mentioned trends will give you a head start on the competition when it comes to video marketing in 2017. Inevitably some more trends may be found, but videos will still be as prominent as ever in the marketing world.