This year going to be very exciting for video marketing. All content marketing efforts are going to be directed towards video. While video marketing was on hype in 2016, 2017 will also remain the year where lots of brands opt video marketing for their promotional activities.
Ever since brands have realized the role of video in getting higher rank in SERP, which a simple blog post fail to provide, they started to put out more video contents. Now as the market is overcrowded, it becomes imperative for every marketer that they must know the trends than simply creating videos to get notice. Here in this blog, we have collected the latest and upcoming trends of 2017 that you want to try for your brand.
1. Live video:
According to a video streaming platform Livestream, the number of viewers watching live video has increased to 81% in 2016. In 2017, this percentage will increase further. All the main social media channels have introduced this feature and are heavily investing in it.
People spends three times more in watching a live video compare to one that’s no longer live. The great thing about the live video is that the cost of producing live streaming doesn’t require a huge budget. Anyone can run a single webinar or Q & A session through Facebook live video streaming and experience the boost in engagement.
Best of all, Facebook sends a notification to the followers whenever anyone posts live video in the news feed. So suddenly you get a massive boost in engagement as soon as you go live.
2. Live Video and Social Media:
Social media like Facebook and Twitter has added the ability of live streaming of your activities. Brands are also taking notice of live video and more of them adopting live video for social media posting. About 15% of top brands are using Periscope right now. The content of live streaming video consists of sneak previews of products or promotions, presentations about current products, question and answer sessions, and celebrity takeovers.
3. VR and 360 degrees will grow gradually:
Virtual reality will be the next big thing in the world of HD video.With the availability of HTC Vive, Oculus Rift, and others. Virtual reality is skyrocketing in popularity. Even for users without high priced VR gear, you can provide an immersive experience with 360-degree videos.
A recent research done by a digital marketing agency Magnifyr, based on a split test comparing a regular video with a 360-degree video. In order to compare the regular and 360 degree videos, they posted these two videos on Facebook and used the videos in the same add.
What is the result? The 360-degree video received 28.81% of more views compared to the views of the regular video. That is to say, 360-degree videos give the real result. And also the new technology is surprisingly cheap. Its affordable advertising rate is also one of the main reasons for its rise in adaptability among the brand.
4. Video Voicemail:
Imagine if anyone of your clients have some query or sending you a mail asking for help, revert your customer using video in your mails instead of insanely cool paragraph tips.
A friendly human face can be a thousand times more refreshing than a written mail. This is the sort of connection you should make with your customers. Voicemails are going to become hugely popular in 2017.
5. Emergence of Gif
Gifs are actually not considered as technical videos, but they are similar. Gifs are the snippet of the action that lasts for few seconds.
Since on an average time spent by a person for watching video is just over eight seconds long, so GIFs are perfect for short online content. Brands have started using Gifs on social media, where they can use emotion and share reaction. They convey a lot of information compared to text posts, and that is also in a very engaging way.
6. Videos on Sales Page:
The trend of using video on the sales page, not a new concept, but it is popping up more and more now a day, and for a good reason. Several years ago, a digital marketing agency VWO posted a case study in which including a video in sales page boosted conversions by 46%.
With some online tools like Wistia, it’s becoming much easier to include video on your sales page and get detailed analytics on how your customers interact with those video contents.
So now, you can generate more traffic through your sales page video. Not everyone will watch the video, but the person who watches those videos will experience higher engagement.
So these are the key trends on what marketers can look out or even test in this year. Each of the trends which are mentioned can be used in a variety of ways, that you can include throughout the year in your marketing strategy. Finding various ways for adding more videos in all of your marketing efforts can help you to make your posts engaging and reach your audience easily.