Whiteboard video is an awesome inexpensive marketing tool. Read this article on whiteboard video and find out why white board video should be your next marketing move.
Video marketing has exploded in recent years, integrating video in marketing strategy has become the key aspect of any successful marketing plan. This upsurge of video marketing may be due to consumers are four times more interested in watching videos about a product than reading out a long explanation of the same product.
Even though the necessity and importance of a promotional video are apparent to the marketer, but what is unclear is, the style of a video they should invest in. Promotional videos come in various styles based on the need of the script. But among the various video styles, we have picked up the whiteboard to discuss here in this article considering its cost effective approach of conveying complex ideas in a compelling way. But still, marketers are on the fence about whiteboard, for them here in this article we have introduced whiteboard video and tried to explain why white board video needs to be included in every brand’s marketing strategy.
What is Whiteboard Animation?
Whiteboard video is a video style where an original story and storyboard with the picture is drawn on a whiteboard by an animator who records themselves in the process of their artwork. The script in the white board is used as third person narration; it supports the flow of the story that is told through the drawing. Whiteboard looks very simple, yet it is incredibly engaging.
Watching how the images and words get unfold smoothly in a whiteboard video is mesmerizing. Whiteboard animation is used by business to explain a complicated concept in a simple manner. For any type of business, whiteboard video provides an incredible result.
Types of Whiteboard Animation?
Whiteboard animation is seen mostly throughout the video hosting platforms like in YouTube and Vimeo. All whiteboard animation may look similar, but actually, their are five types of animated video. A business owner before creating a whiteboard video should know exactly what kind of explainer animation required for his brand.
For them, here we have presented a handy guide on common types of whiteboard animation which are generally used by business and others.
1. The Overview Video:
An overview video summarizes what your brand or organization is up to and why your brand is different from the rest. Overview whiteboard video won’t primarily deals with explaining “how,” but instead stay focused on “why” you do and what you do.
2. Pre – Roll Ad:
Pre-roll ads are the short 15-30 seconds add which is shown before a YouTube video. These videos may seem sometimes annoying, but these are also useful in bringing result. Plus these animations are targeted to a specific audience and it also provides an extremely cost-effective way to get folks to your site.
3. The Specific Product Video:
Typically this video is what we talk about when we think of using video as the advertisement tool. This type of animation is generally featured on product page. Gets into the nitty-gritty of the product. And it always work to tell the right emotional story that represent your customers’ need.
4. Holiday Greeting Video:
Large companies do this. Why not you?
Creating short, fun animation that spread good cheer are great for sharing with your clients on different holidays and festive sessions. Instead of sending some illustrated greetings, use a whiteboard video to wish your new and existing clients. Video gets emotionally connected with viewers very easily. Video will show that you’re human.
5. Internal Training Video:
Suppose you are launching a new product that needs introduction within your own company or your business expanding and new members have joined in the company, for both the situations you can rely on whiteboard video.
Whiteboard videos are mostly needed for running an orientation session for new or existing employees and also for giving any presentation on any newly launched product.
According to a survey result, employees able to recall 95% of information even after three days, if a video is used to train employees. And whereas text remained the medium of imparting training, then a person can retain 10% information within the same time frame.
Benefits of using Whiteboard Video Over Other Videos:
- Whiteboard animation videos look very professional indeed. They are also very economical when compared with other types of advertisement. A whiteboard video remain focused on the core concept of the video; your message comes across uncluttered, thus allowing your message to be heard loud and clear.
- If the script of a whiteboard video done correctly, they can be entertaining too. By creating an informative video that is still fun, people view your company as one with which they want to do business.
- Whiteboard videos are very much flexible. They can be placed directly on your homepage, or on any other page on your website, and can be created to specifically relate to the page they are placed on.
- The most important reason why whiteboard will convert more of your viewers into buyers is that there remains a particular call to action. After watching a whiteboard video viewers exactly know what they need to do, whether to visit the specific website, call a telephone number, or purchase the product, and where they need to go to complete that task.
In this blog, we have discussed why you should use whiteboard video, the different types of whiteboard video, their benefits and why it’s one of the most popular explainer video styles.
Now you know what whiteboard video is and have a better idea of whether you actually need a whiteboard video for your business or not and why it would be a good marketing option for you. And if you want any kind of help to figure out what kind of whiteboard video is right for you. Just give us a call, we will be happy to discuss.
Oh! Before you leave this page, don’t forget to watch our super-cute whiteboard videos.