An explainer video is an excellent way to engage your potential audience and explain your product or service in a very convincing manner. But for creating an explainer video if your main concerns are illustration and animation only, then you are wrong. A well-written script is extremely crucial to make a video successful. The script is the building block of a video. Without a proper foundation, other things will be futile.
So what needs to be done to create a killer script for an engaging video? Beyond knowing the audience, understanding the business properly and call to action few more things need to be kept in mind while writing down the script.
1. Keep the Script Shorter:
Your video script is for giving people an overview of the product, service or business. Explainer video script is not for telling stories.The typical rule that’s followed in the industry is 120-150 words per minute. It is just an abstract that gets people interested in taking the next step.
People pay less attention to a lengthy video with a longer script. The practice of describing everything about your product can be the hardest part. The trick is to cut down the script and be very concise.
2. Incorporate the Key Message within the First 30 Seconds:
Try to convey the main message at the initial stage. And put that message somewhere around the first 30 seconds of the script. This tells the viewer where to pay attention and what to pay attention to the video.
3. Incorporate Something Ludicrous:
Humor is a great tool for connecting with your audience and also as the storytelling tool. Humor should be integrated in such a way that it should fit seamlessly into the script. Be careful that timing of the humor should be proper. If the humor poorly is timed, then it may create distraction to the viewers, apparently hampering the quality.
4. Have a Clear Call to Action Message at the End:
At the end, have a call to action button. This will provoke the viewers to take action. Your call to action button may be for subscribing your YouTube channel, downloading an eBook or sharing on social media channel whatever be the purpose of the call to action button, but the message conveyed through the call to action button should be clear.
So it is always advisable that the script should be written by an experienced person or an agency who is well aware of the scripting process and understand its importance.
The most important thing is to get the attention of the people to what your video is telling them. But this has a bit of a learning curve plus, it’s time consuming too. Our portfolio boasts of high quality videos, as we’ve been in this industry for years. Contact us at ExplainerVideoAgency.com to get a free quote!