Most of the digital marketers are familiar with website Analytics like Google Analytics, website Analytics to help us to understand consumer behavior and this, in turn, help us to design the online marketing strategy based on the consumer behavior. But most of us unaware of the fact that we have access to the same metrics and insights in YouTube to help determine the effectiveness of videos. You can monitor the performance of your videos with metrics and reports through YouTube Analytics. In addition, YouTube Analytics provide a range of statistics that help to formulate strategies with which you can improve not only the performance of future video content, but also gain popularity in world’s second largest search engine.
Let’s take quick dive into YouTube metrics to learn and know how they can be valuable for your business.
1. Check Out the Number of Views Over Time:
The most important metric among all the YouTube metrics is the number of views that a video gains over time, obliviously you are creating a video to show your viewers.
This YouTube Insight is present at the bottom right-hand corner of every video to give users and up loader of the video an opportunity to sense the popularity of the video.
Check out what is the average number of views per video to get a clear understanding of what type of video content is performing well to guide your content creation for future. Keep in mind that video likes are the cornerstone of analyzing your YouTube strategy.
2. Monitor the Number of Likes and Dislikes:
Video rating that is another metric that gives direct feedback of the viewers. If you look at the bottom right-hand corner of YouTube video, where the video views are displayed, you will find the like and dislike buttons that the video has amassed over time.
With this type of metric, you can compare like, dislike, comment and favorite of a video from the date of its publication to the present date.
Viewers’ preference is often a greater indication of engagement than just the views of your video because the ratings demand more action from your YouTube audience than only watching your content. Use these free insights from YouTube as a way of mapping out what type of content one should continue to produce in future.
3. Analyze your Audience Demography:
To know about your video statistics even further, go to the video analytics section of a particular video to get more extensive analytic about your video. Getting a deeper insight into your audience demography will lead you to your future content creation regarding making your future content relevant for the age, gender and geographical location of your viewership.
A video content, created with the intent of reaching particular age and demography should be monitored to ensure it’s reaching to the right audience. Audience demography is useful in creating informed decisions for future content and marketing strategies.
4. Monitor Viewers Engagement at a Deeper Level:
Keeping track on a number of views is important, but knowing the quality of video views is also paramount.
It’s important to get an idea of viewer’s engagement on a deeper level, and audience retention is vital to increase the popularity of the video. Audience retention metrics calculate the amount of time a viewer spent in watching a YouTube video. Video engagement rate may vary due to many factors including the video length, content, quality and more.
Move to the audience retention page; you will be presented with a yet another graph and stats, which clearly displays the exact time of when the audience stop watching your video. Using this stats on audience retention metrics, you can discover the weaknesses in your video content, thus preventing to repeat the same mistake to occur in the future.
5. Know the Source of Traffic:
When you are analyzing your video’s reach, then it becomes essential for you to know from where your video is receiving all the traffics. Under YouTube Analytics panel, there is a traffic source section which is presented with graphs on your various sources of traffic. Traffic source gives insight on how your viewers are finding your video.
This metrics is very helpful in determining whether traffic from YouTube search or YouTube suggested videos is more important to your video promotion strategy.
6. Keep Track on the Social Shares as Well:
Bearing in mind the significant role that social media plays in promoting your product video, you can’t ignore the number of social shares done through YouTube. In fact, 100million people take a social action on YouTube every week.
When you check the “sharing” page on YouTube Analytics, you can check some shares that you have received over time. This metric gives the option to view the shares made on each video by social platform, date and geographical position.
If you want to encourage sharing of your video on YouTube, then add social sharing button as a call to action annotation in your video.
7. Review and Acknowledge the Comments:
Commenting is a crucial component to evaluate audience engagement in more deeper level. Keeping a tab on who is commenting and what they are discussing will help you to know what your viewers are expecting to form you.
By clicking the “comment page” under the YouTube Analytics section, you will be guided to the graph section illustrating the frequency and dates of your comments. This metric also has a section dedicated to display your total amount of comments on each video.
8. Pay Attention to Playback Location:
Determine where your video is being viewed will help you to get an overview on how your audience is discovering your content. Whether the viewers found your video through YouTube itself or via some external website.
The “Playback location” display segments of total views, based on the playback location.Total views are divided between YouTube channel page, YouTube watch page, embedded video and mobile devices.
In conclusion, YouTube video Analytics give you an opportunity to measure and observe the visitor behavior and their activities. It offers an incredible ROI opportunity that is completely measurable when you use video Analytics. Another important fact is that these tools can give you a significant competitive advantage and help you build video campaigns that generate growth and higher profitability. Thus, keep an eye on the above Analytics to maximize your video’s potential.