What is YouTube Super Chat?
YouTube announced a new feature “Super Chat” that will make way for the creators to earn money; it essentially allows the viewers to pay to pin a comment on a live stream video. This new additional feature of YouTube is similar to the streaming site Twitch’s cheering feature, which allows viewers to pay real money in order to have their message stand out in the chat stream. Live streaming is very much popular among vloggers, gamers, and digital personalities – who have millions of subscribers in their channels. Super Chat gives streamers an opportunity to earn money on their live contents.
How it Works?
YouTube elaborated in its blog post this new feature, the Super Chat will be pinned to the top of the page and will remain there for up to five hours. Soon when someone goes live on YouTube, a dollar symbol gets activated in the chat window. Clicking that button will let the user set the dollar amount. The more the user pay for the comment, longer the comment gets pinned. This will also allow adding few more additional characters for your comment.
After making a payment, the comment will be highlighted in a different color so that a live streamer’s message gets identified easily. Comments get pushed off the chat stream automatically, or even the creator can also drive click through the paid messages by clicking the colorful pins at the top of the chat window.
Benefits of Using Super Chat:
Super Chat will replace the current feature Fan Funding, YouTube’s previous tool for viewers to pay creators. Barbara MacDonald product manager of YouTube wrote in one of the blog posts, “Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator’s attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more air time for your messages.”
There are mainly three benefits of Super Chat:
1. It will help fan to grab the attention of their favorite video creators.
2. Super Chat is another tool for the video creator to earn some extra bucks.
3. Super Chat will also encourage producers to produce more engaging contents.
This feature launched in 12, Jan for selected number of popular YouTube channels like Alex Wassabi, and iHasCupquake. After January 31st, Super Chat will be launched across creator in 20 countries and viewers in more than 40 countries.
Launching of Super Chat will be followed by some changes in YouTube aimed at improving both the experience of viewers and creators.
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